Posted by Manny Rivas on May 28th 2009 in Interviews | 1 comment
SES Toronto is right around the corner and as such, we wanted an inside look as to what we can expect from this annual mainstay Canadian search marketing conference. (photo courtesy of RustyBrick)
Conference chair Andrew Goodman was kind enough to answer a few questions about the upcoming SearchEngineStrategies event, as well as share regarding his extensive background in the industry. Everything this guy shares has a serious helping of depth and knowledge–easy to understand given his path from academia to the web.
| What was it about the search industry that drew you away from your career in academia?
When I left academia I wasn’t specifically interested in search; it was part of the mix. Some of the early business ideas that drew me away were business process related: consolidating disparate content properties in a vertical and selling ad space against them; helping consolidating ISP’s better monetize their home page inventory.
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Posted by Marty Weintraub on May 18th 2009 in SEO | 16 comments
If your site is under performing in the organic (free) search engine results pages, you probably already know it. Traffic, sales and engagement have dropped giving way to rising concern. What’s wrong? The site used to work just fine!
Sadly, now searches (with personalized search disabled) reveal keyword rankings on Google’s “average front page” have plummeted or disappeared. Competition is overtaking your pages.
Perhaps your business’s PPC budget has been creeping higher or, more likely, rocketing skyward to compensate for lost organic revenue. You’re not alone, invisible webmaster. We rarely see new client-sites where SEO is not messed up, at least to some degree.
With over a trillion unique URLs, search engines have had to become much more stringent to prevent spam and provide relevant results for users. Though most SEO basics still apply, other previously acceptable optimization techniques are now considered sloppy, perceived as spam and rarely perform. Get ready to identify and button down any loose technical or semantic attributes.
This post is a guerrilla guide for webmasters, either undertaking a self-audit or engaging a professional SEO company to assist. Read the rest of this entry »
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Posted by Marty Weintraub on May 16th 2009 in SEM Poetry Slam | 1 comment
photo credit: EraPhernalia Vintage
Rebroadcast is the new black. Retweets and Facebook-shares are the ultimate friend-sends, essential like her black pumps, Coach clutch, velvet gloves and grandmother’s vintage pearls…same as it ever was.
The future of the filter is insight by crowdsourcing conversations, literally anywhere humans congregate and chatter. Plug into new the new demographic research riddle to choose colorful buzz pockets, to mine relevant conversations on 3-keyword grids. Read the rest of this entry »
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Posted by Marty Weintraub on May 15th 2009 in Social Media | 3 comments
Search Engine Land Executive Editor Chris Sherman (on right) has been active professionally in educating us since the industry was nascent. A generation of serious social media practitioners and demographic research artists cut teeth, tweak skills and stay current by attending Chris Sherman-designed conference sessions.
Count on tracks he sequences to be measured, informed by bleeding edge data, stocked with cool speakers, accompanied by healthy sides of value-added perspective and measured cynicism. I count him as one of my important influences academically and as a writer because his work has almost anthropological overtones, all the while rooted in simplicity. Chris was one of the first to speak of “advising” or “informing” processes and about algorithmic/human mashups, long before such theories were the rage.
Recently I had the pleasure interviewing him in straight ahead of SMX Advanced Seattle 2009, upcoming June 2,3. We touched on the upcoming conference (one of my faves), social search, the global industry landscape, Internet evolution and his family’s rich Minnesota history. Read the rest of this entry »
Posted in Social Media | 3 Comments »
Posted by Manny Rivas on May 11th 2009 in Interviews, Social Media | 3 comments
SES Toronto Keynote speaker Tara Hunt is a lovely enigma–part rock star, part trailblazing thought leader and one hell of a Twitter addict (@missrogue).
No matter what characteristics you ascribe to Tara, one thing is certain; she’s been hailed as one of the most respected & savvy customer centric online community marketers this side of North America.
Recently in advance of her SearchEngineStrategies engagment, Tara was kind enough to answer a few questions regarding community marketing & her recent book The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Here’s what she had to say.
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Posted in Interviews, Social Media | 3 Comments »
