All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry.
Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and applications by which we publish content and measure organic SERPs (SEO).
Throngs of drooling developers can now mash data from Google’s ubiquitous free analytics package with AdWords, Trellian, LinkScape, Twitter and other public and pay APIs. The practice of blended data by API has already become the norm. Things are only going to get more exciting.
It’s a brave new world of “ToolStrings.” Tech team Witch doctors mashup custom chains of term extractors, crawlers, keyword inventory reports, non-personalized rank checkers, search analytics and other metrics, all delivered by mainstream and boutique APIs.
In coming days and weeks, webmasters will certainly be wiring Google Analytics data to enterprise content management systems to “advise” various tagging and linking schemas by keyword, page, and many other performance metrics.
The implications of the burgeoning API universe, to the world of undertaking actionable user behavior measurements will make SEO, paid search and social media applications much smarter. Bravo Google.
Here are resources packed with technical information, industry news and bloggers’ reactions regarding the new Google Analytics Beta API.
From Google
- Attention Developers: Google Analytics now has an API! GoogleCodeBlog
- Google Analytics (Labs) Developers Guide
- Google Analytics Data API-JavaScript Library Google Analytics Labs
- Google Analytics API code.google.com
- Google Analytics Data API-Java Library Google Analytics Labs
- Attention Developers: Google Analytics API Launched! GoogleAnalyticsBlog
- google-analytics-api This official group for all Google Analytics related APIs.
- google-analytics-api-notify This is the official group for future Google Analytics API announcement
News and Blogs
- Google Analytics Opens API SearchEngineLand
- Attention Developers: google analytics api Launched! Webmaster world
- Google Analytics API Now In Public Beta, Desktop Reporting Takes Stats Offline TechCrunch
SEOs Excited For Google Analytics API SEO RoundTable - New Google Analytics API / DataSource! Debuggable
Juiced Google Analytics Python APIJuice Analytics- Google Analytics API Released – Now Get Your Web Site Metrics via Code ProgramableWeb
- Google Analytics Gets an API ReadWriteWeb
- Google feeds Analytics API to world+dog The Register
Google Analytics Launches APISearchEngineWatch- Business impact of Google Analytics API Web1Marketing
- Google Launches API for Google Analytics WebProNews
- New API: Google Analytics Your Way Internet News
- Google launches API for Analytics platform Hudson Horizons
- Google Analytics API, Create Standalone Apps Website Magazine
- Introducing Garb: Export the Google Analytics Data API with Ruby Extend
- Google Analytics API Goes Public Slashdot
Google Releases Google Analytics APIKikabink News- Business impact of Google Analytics API Internet Marketing Blog
- Web Analytics Facts » Google Analytics API launched Web Analytics Facts
- Why the Google Analytics API is good for the industry and Webtrends
- Take your analytics anywhere using the Google Analytics API Econsultancy
- Log into the Google Analytics API using PHP and CURL using Username/Password Authentication
- Google Analytics API Launched The Eponymous Pickle
- Google Analytics API Launched MediaPost
