Comments on: Advertising Agency to Branded Thought Leader

By: Michael McDermott

Michael McDermott — Mon, 25 May 2009 03:25:12 +0000

Marty’s article hit home with me due to the number of interested marketing companies that have gone out of their way to introduce themselves and become educated in Social Media. Trying to gain acceptance and understandinng of SM principles that Marty describes can be an act of trying to pull a camel through the eye of a needle. I have found that constant repitition and baby-step goal setting works well.
Thanks!

By: katgritzmacher (Kat Gritzmacher)

katgritzmacher (Kat Gritzmacher) — Wed, 15 Apr 2009 13:33:23 +0000

The road to becoming an authority does not take a miracle: just persistence, team work and actively sharing: http://tinyurl.com/c7cfkj

By: Kat G.

Kat G. — Wed, 15 Apr 2009 03:20:06 +0000

Marty-
Thank you for such a motivating post! Your recommendations and philosophy is inspiring. You’ve laid out an excellent framework for earning authority in the Internet marketing-heck any field; now the tricky part: serious study and committment to reaching success!

By: Marty Weintraub

Marty Weintraub — Tue, 14 Apr 2009 18:32:32 +0000

@JP Rennquist: Thank you so much for the thoughtful comment. Since your a local reader, stop by our office some time for take-out, and sit a spell to chat. PS: You’re also the rare reader who has seen me play piano at Nettleton Elementary.

By: beebow (Lauren Litwinka)

beebow (Lauren Litwinka) — Tue, 14 Apr 2009 18:30:37 +0000

great post! “Advertising Agency to Branded Thought Leader” by @aimclear http://tinyurl.com/c7cfkj

By: Lauren

Lauren — Tue, 14 Apr 2009 18:30:12 +0000

Great post, Marty – your boldfaced points really hammer home what we should all keep in mind when creating a presence on the web as an industry expert. I particularly identify and agree with the advice outlined under: “Identify channels with obvious ROI for networking, sharing and essential learning opportunities.” Nice tips, tricks, and tidbits- keep up the great work.

By: JP Rennquist

JP Rennquist — Tue, 14 Apr 2009 18:29:24 +0000

This is one of the most thoughtful and accessible things of yours that I have ever read, though. A lot of your stuff just goes way, way over my head, since I am not in the advertising or promotional industry, but as a social marketer and street level public health advocate I found that this one really connected with me.

Among my many other duties and distractions I have been charged with directing the redesign and deployment of our organization’s web site. There are so many different visions and ideas and it is not my area so I feel in way over my head.

But the thing is, I’m actually really good at what I do. And we are actually an organizational leader in our field. This reminds me of time in graduate school when I saw what technology can do … As a DJ/entertainer I know a thing or two about how microphones work. But I found myself at the prestigious Cape Cod Institute listening to a workshop by one of the most brilliant Organizational Development Consultants in the world today (Edgar Schein) and the week long seminar was attended by people who were simply brilliant. Well, everyone kept getting distracted and even maybe looking a little incompetent because of the aforementioned microphone. The batteries were dying or there was no sound person to minimize feedback or they were out of range … I don’t remember what the problem was but I remember thinking that improper implementation of technology or technology can make even a genius look like a rube. Plus, it is very distracting.
But it sounds like you already knew that.

Hope you still play music sometimes. That would be too much to give up if you ask me,