Online marketing blog for advertising agency, in-house & PR professionals
In this SES New York session, veterans of the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors. Read the rest of this entry »
Greetings from the Big Apple! This SES New York 2009 session is all about keeping tabs on ever changing advancements in universal & blended search- and what it means for marketing. The moderator is Kevin M. Ryan, SES Advisory Board Chair, CMO, WebVisible, Inc. Read the rest of this entry »
Searching for a Solution: Impact of Today’s Economy on the Search Landscape Moderator: Introduction by: Andrew Goodman, SES Advisory Board, Principal, Page Zero Media, Speakers/Panelists: Solo Presentation by: Jack Flanagan, Executive Vice President, comScore Inc. Read the rest of this entry »
Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion.
I’m looking forward to some very practical and relevant advice during this SES New York 2009 session presented by Tim Ash, President, SiteTuners. Read the rest of this entry »
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.
