Posted by Matt Peterson on March 25th 2009 in Ecommerce | Be the first to comment!
Don’t be fooled by an easy solution. While rapid global flattening has consolidated both language and currency, there exists serious need for cross-cultural awareness among search marketers to stay relevant and foster success when launching a site across multiple geographic locations.
It’s often unwise and even culturally disrespectful to “copy and paste” campaigns successful in the U.S., in the hopes they will work the same abroad. Your offering may seem real at first gape, but taste fake to the cross cultural user. The “Key Points in Launching a Global Website” SES New York session, addressed these issues and more with entertaining case studies and sage advice. Read the rest of this entry »
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Posted by Peter Provost on March 25th 2009 in Intigration | 2 comments
Today at SearchEngineStrategies New York, a panel of industry experts presented new revenue opportunities for publishers. This group outlined various business models that are gaining traction and explained how old tried and true business models continue to evolve in the marketplace due to the needs of clients and the economy.
Publishers & Agencies: New Business Models for Changing Times” was moderated Greg Jarboe, President & Co-Founder, SEO-PR. The speakers were Erik Matlick, CEO, Madison Logic, Mark M. Edmiston, Managing Director, AdMedia Partners, Gill Torren, Associate Publisher, SC Magazine, Haymarket Media, Inc. and Murray Gaylord, Vice President, Marketing and Customer Insights, NYTimes.
They spoke about the immediate challenges and opportunities facing the marketing industry today. All 4 presenters touched on the evolution of traditional offline marketing strategies into integrated offline/online campaigns. Read the rest of this entry »
Posted in Intigration | 2 Comments »
Posted by Nam Provost on March 25th 2009 in Google | 1 comment
Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, what is out there and how will your customers find you?
Today at SES New York, speakers focused on what Google has done and what they could do better in “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” The session was moderated by (one of our favorites) John Marshall, SES Advisory Board, CTO, Market Motive. Read the rest of this entry »
Posted in Google | 1 Comment »
Posted by Manny Rivas on March 24th 2009 in SEO | Be the first to comment!
I’m all buckled in and ready for the ride, latte in hand. We’re talking about the road ahead for Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search and the whole gamut. Read the rest of this entry »
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Posted by Matt Peterson on March 24th 2009 in SEO | Be the first to comment!
It seems that lately, I’ve spent most of my time as an SEO delivering site audits and diagnoses. It never ceases to amaze me how small tweaks in removing duplicate content and internal link optimization can really snowball the good work done across other classic SEO efforts.
Needless to say, “The Imperative: Successful Site Archictecture” is an SES New York session I’ve been looking forward to for weeks. Read the rest of this entry »
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