aimClear® Search Marketing Blog

Here we are again at SearchEngineStrategies New York.From the Philharmonic to ChinaTown, this big city is the apple of my eye. A couple of times a  year, when our friend PPC Expert David Szetela (Clix Marketing) and I are speaking at the same conference, we have a little gathering with our industry friends.

Those lucky enough to be sporting the cliche’ orange wristbands are going enjoy lovely camaraderie, frightening anecdotes, “forgettable finger food” and an enjoy (yet another) awesome upstairs Times SQ Schmooze Fest NYC experience. Of course, we’ll be giving away SearchWiki Lamesauce T-Shirts. Life is grand.

Watch for more posts from today’s SES sessions later tonight. For now, heading to the shindig.

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The undeniable significance of linking within the black box algorithm of the major Search Engines has been the subject of at least half the chatter and controversy in the search marketing world. Remarkable research efforts, branching theories, and “under the hood” tools have sprung from the pure need to demystify the role of links in the SERPs.

Discover the Power of Linking: Link Building Basics at SearchEngineStrategies New York 2009 represented the first major instance of both search marketers and search engine representatives (Live Search, Yahoo!, and Ask.com) converging in one session to give polar perspective on links. Because of this, it was essentially two sessions in one, and aimClear will be breaking coverage up into two parts. Read the rest of this entry »

With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media.

SES NY Day Two session,  “Small Voices, Big Impact: Social Media for the Little Guy”, consisted of presentations from Jennifer Evans Laycock, Director of Social Media,  SiteLogic and Tim Kendall, Director of Monetization for Facebook with a Q&A in between.

Additional members of the panel included: Amber Naslund, Director of Community, Radian and Christina Kerley, Marketing Specialist, ckEpiphany.  How do you do it?  What should you do?  These and other answers to the question about whether or not size really does matter. Read the rest of this entry »

More and more companies are meeting the sexy social media scene with open & loving arms, and rightfully so. Social media is an easy way for brands to distribute content, openly engage an audience and showcase their charming personality.

This SES New York 2009 session will take a look at a few companies on top of their game and the social media tools they use to pimp their brand. Read the rest of this entry »

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.

Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »