The lawyer was so concerned about people misusing brands as verbs – he didnt realize that this is the sign of being a market leader. The fact that people “google” instead of “yahoo” your name – is a good thing for Google. The legal dept can deal with the legal aspects.

Also – i asked the very first question at this session – I asked whether the various companies charge based on success – I was shocked not by the fact that they dont but rather by the response “you cant control what Google does”.

I disagree – we have tens of clients and its hard as heck but we do our best to help the client own the top ten and later teh top twenty. And we work based on success – we set goals and are paid when we meet the goals.

I would like to see a more aggressive approach in this field.