Posted by Peter Provost on March 31st 2009 in Content | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in Content | 1 Comment »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing | 3 Comments »
Posted by Manny Rivas on March 27th 2009 in Reputation Management | 2 comments
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including: Read the rest of this entry »
Posted in Reputation Management | 2 Comments »
Posted by Nam Provost on March 27th 2009 in Paid Marketing | 5 comments
This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use.
After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC. Are these great ideas or diabolical thinking … you decide. Read the rest of this entry »
Posted in Paid Marketing | 5 Comments »
Posted by Matt Peterson on March 27th 2009 in Google, Social Media | 17 comments
Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social media”, they’re either speaking figuratively, are blissfully unaware, or have an extremely rare vendor relationship.
What do we now know to be true about SMO that we didn’t know 1 year ago or even 3 months ago? What social media principles have stood the test of time? Should we reignite a serious dialogue on ethics in social media optimization?
Search Engine Strategies New York 09 brought some of the best and most outspoken search & social media marketing figures together for the session “An Update on Social Media Optimization“, moderated by Search Engine Watch’s managing editor Kevin Newcomb. Read the rest of this entry »
Posted in Google, Social Media | 17 Comments »
