Has StumbleUpon Jumped the Shark?
My friends all seem to hang out on Facebook, LinkedIn & Twitter now. Did eBay, proud owner of SU, bet 75 million on a dying shark with their May 2007 purchase?
Sure-our office maintains StumbleUpon profiles which can send prodigal amounts of semi-empty traffic characterized by suspicious bounce rates. SU’s still terrific for finding content by socially advised search for Buzz Pocket Mining.
Still as the world explodes into mainstream social media participation, StumbleUpon’s performance, regardless of advertised membership count (6,938,202), appears to be flat or reduced by publicly available estimates of traffic & engagement.
Left Behind In The Revolution?
While practically everyone seems to be busy wiring their entire community into Facebook, most people we meet literally have never heard of StumbleUpon. Even the relatively modest professional networking service LinkedIn, pretty well buries SU.
Here are some screen captures, going from bad to worse, which might illustrate SUs estimated metric atrophy and decline.
Hot Trends is Google’s free tool to reflect what people are searching for on Google over a time continuum. In a society enthralled with social media, search interest surrounding SU is at best, not growing much.
Here’s a look at search volume surrounding StumbleUpon:
Now compare America’s search interest for SU to Facebook: (SU does not even exist next to Facebook in terms of search volume.)
LinkedIn is on searchers’ minds much more than SU these days:
Compete triangulates multiple data sources, including ISP, Panel & Toolbar to estimate U.S. traffic and engagement.
Traffic-wise, SU and Facebook are going in very different directions:
The comparison is not pretty in terms of engagement either, as estimated by pages per visit:
Even compared to LinkedIn, SU is busy shark jumping:
Facebook is where most folks we know hang out. Twitter is CNN-mainstream feed-fuel lightning, generating millions of motivated micro-blogged bytes. LinkedIn is a proud, steady and growing property. It’s a brave new socially wired world baby…
Did eBay (owners of SU) bet on the wrong colored troll-laced horse-StumbleUpon? Perhaps… At the end of the day, SU just might be what happens when a promising social site a) let’s trolls abuse users b) doesn’t build an API c) thinks they’re “all that.”