Online marketing blog for advertising agency, in-house & PR professionals
Sniff, I remember feeling so emotional to meet such amazing StumbleUpon friends. Now I haven’t been there for pleasure, networking or day-to-day communication in months.
My friends all seem to hang out on Facebook, LinkedIn & Twitter now. Did eBay, proud owner of SU, bet 75 million on a dying shark with their May 2007 purchase? Read the rest of this entry »
While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free!
“Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed by a tag cloud, Buzz Pockets are how we index topical interests, as expressed by users. Read the rest of this entry »
In an wild-west environment replete with social media carpetbaggers, content theft and predatory jerks, qualifying search consultants can be challenging for clients. Amongst other means, we’ve settled on a holistic strategy to prove advice we offer.
As part of our services we proactively lead clients to search marketing conferences and thought leaders. Think how much confidence this empowering ethic requires.
SEM customers tend to be hands-on kind of folks. They ask great questions, get excited, wish they knew more and are afraid of what they don’t understand. Read the rest of this entry »
photo credit: Gandalfar
In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization.
Publishing “correctly” means, when pressing the CMS “publish” button, your message instantly touches hundreds, thousands and potentially millions of similar-minded folks all over the world. Read the rest of this entry »
Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses.
However, evaluating a website’s ongoing profitability is often not quite so cut and dried. In these times of budgetary duress, short-sighted thinking too often fosters short-sheeting the corporate web presence. Here are 6 less obvious cash-in-the-bank criteria, by which to measure a site’s hidden success. Start with the statement, “a website could be considered profitable if it:” Read the rest of this entry »
