Comments on: Content Management Evolution: 14 Tips to Avoid the Wrong System

By: Marty Weintraub

Marty Weintraub — Wed, 14 Jan 2009 12:15:06 +0000

@J Solutions: Thanks, multi-lingual support is in fact a feature that matters to many.

By: J Solutions

J Solutions — Wed, 14 Jan 2009 09:01:58 +0000

I would like to add multi-lingual support in your list. Not all CMS can handle websites in more than one language, some even cannot handle multi-byte Asian characters (the tip is to test the search function of the demo). If your website contents has an Asian language version, remember to test the system well.

By: SEMPO Webinar: “Social Media For the Rest of Us: Sourcing Corporate Feed Content” » aimClear Search Marketing Blog

Wed, 19 Nov 2008 00:19:40 +0000

[...] is only one usage for open source content management systems (CMS) like WordPress. On Thursday, November 20, 2008 12:00 PM ET/9:00 AM PT, I’ll be [...]

By: Scott Clark

Scott Clark — Wed, 12 Nov 2008 13:56:26 +0000

@jimdurbin – brilliant, I do the same thing. I now refer to WordPress as the “site editing platform” for example. Not that anyone’s listening. Their I.T. friend has already yelled “Drupal!” at them so many times that I have to talk them out of it when all they want is a 30 page site, good SEO and a blog.

By: Marty Weintraub

Marty Weintraub — Tue, 11 Nov 2008 12:18:02 +0000

@Jim Durbin: Makes tons of sense…we avoid the word “blog” like it’s the plague. It’s always amazing to hear a client say “oh, you mean we can BLOG with WordPress?

By: Ahmad Samater

Ahmad Samater — Tue, 11 Nov 2008 12:00:55 +0000

Hi, When I read the subject line, i was interrested to read what the 14 tips where.
By the time I read 5th point, i came to a conclussion that this was not covering ECM but WCM.
Sorry but the subject line shouldn’t have been changed to WCM rather ECM. ECM is a much larger solution than just WCM.

Good points for WCM though.

By: Jim Durbin

Jim Durbin — Tue, 11 Nov 2008 06:04:16 +0000

Quite the post Marty. It’s rare for even large companies to get that their CMS could be the reason they’re scoring so poorly on SEO. I’m consistently shocked to find that SEO is an afterthought, but it springs from giving traditional IT the reins and telling them to come up with a solution.

We tend to suggest Typepad for smaller projects – it allows Marketing to own the CMS (we get clever and call it a CMS instead of a blog), when all they need to do is post content up. WordPress works well if you have a PHP developer, but because it’s so easy, internal departments often don’t do more than a basic install.

Have no doubt – a social media technologist is a position that is gaining in importance. We have lots of us content folks out there, but very few that get into the systems and optimize it for growth, ease of use, and SEO. In truth, it’s an enterprise level architect who gets social media, but it’s a very difficult thing to map out for an organization. Considering that websites total in the hundreds of thousands of major brands, both agencies and internal DM’s ought to read this post and be thinking about retooling their entire network of sites.

Of course – if they did, blogs would suffer pretty horribly in the rankings, so maybe it’s a good thing.

By: Marty Weintraub

Marty Weintraub — Tue, 11 Nov 2008 04:47:09 +0000

@Gab: Thanks so much. That means a lot to us coming from you Gab. Will you be @ PubCon?

By: Gab Goldenberg

Gab Goldenberg — Tue, 11 Nov 2008 04:46:00 +0000

Marty, can I just say that of all the search marketing blogs I have read, yours is consistently one of the most original. CMS stuff has been covered before, but very few people in search marketing have done it from a general fyi angle – it’s usually “10 tips to trick out WP for SEO.”
And more generally, your social media stuff (e.g. avatars, Facebook..) impresses me to no end.

By: Marty Weintraub

Marty Weintraub — Fri, 07 Nov 2008 02:12:26 +0000

@David: Repeat after me: “Dear Client, please go read ‘Content Management Evolution: 14 Tips to Avoid the Wrong System’ on my friend Marty’s blog…and BTW…your content management system sucks SO bad.”