That said, even if measured by “dollars per minute” from natural search, there is always an “SEO” measurement to to harvest and report that matters to the client to quantify the success of their optimization. For instance, no one would dispute “cash per day from organic” as a totally reliable metric to report on SEO success.

Getting more granular, we can move along to “dollars per minute per keyword or keyword cluster per minute,” etc.. From there we can get more creative.

In other words, there is always an answer. The client always wants an answer.

They don’t seem to care whether SEO is predictable or not and, in light of personalized and universal search, are getting weary of us SEOs saying “it’s impossible to measure.”