aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other SEM blogs, PR5 previously, have been bumped to 4. Hmmm…Smackdown baby….

Google has over 200 signals used in their ranking. It’s common to see lower-PageRank sites ranking over higher-PageRank sites. This can be confusing to those who obsess about PageRank rather than prioritizing  other factors that search engines may use to grade pages. Still, like Matt Cutts said on stage @ SMX Advanced in Seattle earlier this year, it’s better to have Toolbar PR than not.

PS: How can SEORoundTable still be PR4? It’s one of the most important sites in our industry.

PPS: Long Live SEO 🙂

  • SEO Rabbitt

    Don’t tie your ego to the little green bar, it is not that important. Just continue posting.

  • Marty Weintraub

    @SEO Rabbit: Totally agreed. We’re not feeling any ego stuff here at all. 🙂

  • Jonathan

    This actually happened to me as well. However, google pagerank is not as important as you might think so I wouldn’t worry about it too much. It is independent of placings in most cases.
    Here is a good article that talks about pagerank:

    Google Pagerank Uncovered

    Good luck!

  • Search Engine Optimization Journal

    Ya forget the ego bar! It’s all screwed up one knows what really plays into it! 🙂

  • Jon Payne

    I see you at PR 5 now. Perhaps its changed back?

  • Marty Weintraub

    @Jon: It’s odd. Yesterday it was PR4 in Minnesota and 5 her in NYC. Then later, it was PR4 in NYC and switched back to 5.