aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other SEM blogs, PR5 previously, have been bumped to 4. Hmmm…Smackdown baby….
Google has over 200 signals used in their ranking. It’s common to see lower-PageRank sites ranking over higher-PageRank sites. This can be confusing to those who obsess about PageRank rather than prioritizing other factors that search engines may use to grade pages. Still, like Matt Cutts said on stage @ SMX Advanced in Seattle earlier this year, it’s better to have Toolbar PR than not.
PS: How can SEORoundTable still be PR4? It’s one of the most important sites in our industry.
PPS: Long Live SEO 🙂