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	<title>Comments on: Once Upon a Time&#8230;There Were Five Kinds of Stories To Build Your Brand</title>
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	<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/</link>
	<description>Online marketing blog for advertising agency, in-house &#38; PR professionals</description>
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		<title>By: Smartypants Group &#187; Conference Coverage Samples &#187; SEO Conference Coverage Articles</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-5091</link>
		<dc:creator>Smartypants Group &#187; Conference Coverage Samples &#187; SEO Conference Coverage Articles</dc:creator>
		<pubDate>Wed, 03 Dec 2008 22:05:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-5091</guid>
		<description>[...] Once Upon A Time&#8230;There Were Five Kinds of Stories To Build Your Brand [...]</description>
		<content:encoded><![CDATA[<p>[...] Once Upon A Time&#8230;There Were Five Kinds of Stories To Build Your Brand [...]</p>
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		<title>By: Charlene Jaszewski</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-4128</link>
		<dc:creator>Charlene Jaszewski</dc:creator>
		<pubDate>Mon, 25 Aug 2008 01:41:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-4128</guid>
		<description>oh dear. Sorry Larry! That&#039;s what I get for writing posts at 2 am!!!</description>
		<content:encoded><![CDATA[<p>oh dear. Sorry Larry! That&#8217;s what I get for writing posts at 2 am!!!</p>
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		<title>By: Marty Weintraub</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-4127</link>
		<dc:creator>Marty Weintraub</dc:creator>
		<pubDate>Mon, 25 Aug 2008 01:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-4127</guid>
		<description>@Larry Lawfer: Thanks for visiting--and for the correction of the second instance of your name. It has been corrected.</description>
		<content:encoded><![CDATA[<p>@Larry Lawfer: Thanks for visiting&#8211;and for the correction of the second instance of your name. It has been corrected.</p>
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		<title>By: Larry Lawfer</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-4125</link>
		<dc:creator>Larry Lawfer</dc:creator>
		<pubDate>Mon, 25 Aug 2008 00:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-4125</guid>
		<description>Charlene,
Thanks for this very detailed report, and thank you for coming up after the presentation to point out my misspelling.  By the way, my name is Lawfer, not Fowler has you have written.  That is one of the few last names I usually get right.  I look forward to reading more of your posts and will subscribe right now.  Great to meet you in San Jose.  Here is a link to that presentation. http://www.yourstorys.com/SES08.html</description>
		<content:encoded><![CDATA[<p>Charlene,<br />
Thanks for this very detailed report, and thank you for coming up after the presentation to point out my misspelling.  By the way, my name is Lawfer, not Fowler has you have written.  That is one of the few last names I usually get right.  I look forward to reading more of your posts and will subscribe right now.  Great to meet you in San Jose.  Here is a link to that presentation. <a href="http://www.yourstorys.com/SES08.html" rel="nofollow">http://www.yourstorys.com/SES08.html</a></p>
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		<title>By: Jay Ehret</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-4043</link>
		<dc:creator>Jay Ehret</dc:creator>
		<pubDate>Wed, 20 Aug 2008 12:21:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-4043</guid>
		<description>Charlene, a great article and lesson in branding. One of the best ways to create a story is through a remarkable customer experience. Yes, set your brand up to tell the story, but let the experience deliver the story. Thanks for the great coverage of this session.</description>
		<content:encoded><![CDATA[<p>Charlene, a great article and lesson in branding. One of the best ways to create a story is through a remarkable customer experience. Yes, set your brand up to tell the story, but let the experience deliver the story. Thanks for the great coverage of this session.</p>
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		<title>By: Gab Goldenberg</title>
		<link>http://www.aimclearblog.com/2008/08/19/once-upon-a-timethere-were-five-kinds-of-stories-to-build-your-brand/comment-page-1/#comment-4035</link>
		<dc:creator>Gab Goldenberg</dc:creator>
		<pubDate>Wed, 20 Aug 2008 01:13:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/?p=801#comment-4035</guid>
		<description>Sounds like it was an awesome panel - this coverage alone has been very valuable to me!</description>
		<content:encoded><![CDATA[<p>Sounds like it was an awesome panel &#8211; this coverage alone has been very valuable to me!</p>
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