aimClear Search Marketing Blog

Beginning next week, in a series of aimClearBlog posts, we’ll be exploring common social media user-participation models. Considering how deeply social media engagement permeates human culture, there is a remarkable lack of consensus regarding appropriate use of avatars for corporate brand ambassadors, personal and other agendas.

For the uninitiated, an “avatar” simply speaks to how a person, company or other group of people represent themselves online. This can include pictures & video shared, content tagged and bookmarked, friends made, votes cast, dialog, style, self-description, activity in “walled garden forums” (not indexed by Google), purpose, transparency, role and objectives, etc… Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:]

During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine form discussing Google Analytics changes.

For any of you who have heard Avinash speak you’ll know that he’s an incredibly humorous speaker. But underneath that humor lies wisdom. Even when you think he’s making a joke, if you dissect what he’s saying; underneath, it’s brilliant.

Here are Avinash’s best quotes from his speech and the underlying implication of what he said: Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski (BTW, don't piss Char off):]

So I had my first belligerent search heckler experience in the Death of .mobi session last week @ SES (props to Rebecca Lieb for putting him DOWN!). This was followed by an impulse that I might need a two-drink minimum in the session immediately following (thanks to funnyman Search Engine Strategies Master of Ceremonies Kevin Ryan, for soothing my tattered nerves!). But I digress…Here’s how to behave like a jackass, at any search marketing conference, in 8 stupid-simple steps: Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:]

Mobile and Local are tied at the hip, but up until recently the tools weren’t up to the task. But with advent of the iPhone however, all that is changing.

Besides making iPhone a great productivity tool (not to mention GORGEOUS eye candy), Apple has opened up third party application development.

This SES San Jose session demo-ed a few of the existing and up-and-coming applications taking advantage not only of local search, but also of the iPhone’s unique capabilities. Read the rest of this entry »

Many thanks to our corp of bloggers this week in San Jose. Specifically, great job to Todd Mintz, Jennifer Osborne and Charlene Jaszewski and to Matt, Manny, Laura, Nam and Kat back at the office.

There’s noticeably cache’ of additional content these guys (in the androgynous) cranked out, which we’ll share over the next week.  In the mean time, there’s plenty of terrific coverage out there– including my favorites, SEORoudtable and TopRank. There always seems to be a huge amount of during-conference-buzz surrounding Search Engine Strategies gatherings, especially SJ. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:]

Search is all about getting users to your site, but what happens when they get there? Landing Page Optimization is all about making sure users know exactly what to do when they land on your site. These notes are from the SES San Jose “Landing Page Utopia: Expert Round Table panel.” Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:]

With social media marketing, people are part of the marketing process once again. This SES San Jose 2008 session explained the history of SMO (social media marketing) and how savvy pros use this new reality to promote their brands and products. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:]

It’s not always just about sales…it’s about leads first! This SES San Jose panel offered insights into generating copious amounts of high-quality leads for your business, to generate revenue at the bottom of the sales funnel. Read the rest of this entry »

It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David Szetela CEO, Clix Marketing shared world class content targeting  tips from Advertisers perspective. Read the rest of this entry »

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results. Read the rest of this entry »