Comments on: Reputation Crises Management: 8 SEO Triage Tips

By: Best Internet Marketing Posts of 2008: Social Media, SEO, and More » Techipedia | Tamar Weinberg

Sun, 06 Dec 2009 15:37:58 +0000

[...] Reputation Crisis Management: 8 SEO Triage Tips: Marty Weintraub says that reputation management isn’t much different than SEO. [...]

By: The “Complete Marketer” Search Agency Model » aimClear Search Marketing Blog

Thu, 05 Nov 2009 04:11:34 +0000

[...] PPC Ads in social environments like Facebook can sure have socio-viral implications. So far as reputation management goes, the entire Internet is one big ORM puzzle for which PPC, social and SEO can play tactical [...]

By: Tom

Tom — Fri, 11 Jul 2008 16:00:43 +0000

Yeah, certainly a lot of those tactics have been talked about before. I’d love to investigate further but just don’t have the time and can’t justify it on most client projects so I don’t have much first-hand experience. It’s a fascinating topic though. Once of those things which (obviously) only ever gets discussed in the abstract in public.

As for where politicians stand on the whole ethics debate, well…. no comment! :-p

By: Marty Weintraub

Marty Weintraub — Thu, 10 Jul 2008 17:59:34 +0000

@Tom: Thank you for your comment. Seeing as your website is about politics, one would understand why you might want results removed . Though some approaches are “out there” regarding black hat techniques to remove results from the Google index. We don’t do it or advocate for it.

That said, we sure know people who do. Google facilitates abuse by way of their “rat on others” mentality of spam fighting, the way they assess bad neighborhoods and other quirks of their spam prevention methodologies. Again (Mr. Cutts) we would never game Google.

Keep in mind, there are a myriad of methods to nuke an offensive page and/or author in the SERPs and communities with varying degrees of risk both socially and technically. Quite a few have been presented in public and blogged about.

I’ve been attacked with a number of really colorful methods personally. Really making such decisions is about risk assessment…potentially acceptable for some and not advisable for brands who take careful pride in their reputation.

Where do political marketers fall on THAT continuum?

By: Tom

Tom — Thu, 10 Jul 2008 15:16:07 +0000

Nice post Marty! Would love to hear more about your tactics on removing pages from the search results. Is this something you’d be willing to share via email or is this the kind of thing you only share with clients?

By: Marty Weintraub

Marty Weintraub — Wed, 09 Jul 2008 10:34:41 +0000

@Barry: Yes the company blog is an outstanding place to have such conversations. Thank you for the insight.

@Kim: I just check out the Cre8 thread and hope our readers to as well. Thanks for stopping by all.

By: Kim Krause Berg (cre8pc)

Kim Krause Berg (cre8pc) — Wed, 09 Jul 2008 02:34:24 +0000

With Marty’s permission, here is a discussion we’re having on this topic at Cre8asiteforums (by some odd coincidence) – http://www.cre8asiteforums.com/forums/index.php?s=&showtopic=64045&view=findpost&p=272264

I added Marty’s fantastic article to our discussion. It will help many. Thanks for the tips Marty!

By: Barry Welford

Barry Welford — Wed, 09 Jul 2008 01:51:39 +0000

This is an excellent guide, Marty, for those finding themselves in this difficult situation. One excellent resource is your own business blog if your company is already engaging in constructive dialogues with your market place. As you said, the high road is always the best road.

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Tue, 08 Jul 2008 21:02:47 +0000

These are great tips. Online reputation management is so new to many companies and they must understand that one slip up truly can cost them more than they bargained for. Great article!