“Friend Connect,” Social Mash For Any Site
Posted by Marty Weintraub on May 12th 2008 in Google, Social Media
Google’s preview release today of “Friend Connect” has us theorizing and chattering up here in Duluth. Whilst hard core social application developers may or may not be excited, the promise of an open social web is getting closer to the medium to small size webmaster. Read my article on SearchEngineWatch blog, “Google “Friend Connect” To Make Advanced Social Features Easily Available.” There’s also a great Friend Connect article by Greg Sterling posted today on SearchEngineLand.
One Big Screaming Party
This comes on the heels of last weeks announcement of “Facebook Connect,” a new set up APIs to facilitate linking members’ profile and authentication credentials to other sites. Essentially, take note that mainstream and niche’ players are gravitating towards data portability which means open standards to share credentials, data and social features.
Though there are data portability-type features, Friend Connect kind of socializes from the opposite perspective, servicing webmasters who want to deploy gadgets on their sites to integrate common community features. Get ready to rumble people!
Watch for these and other developments to daisy chain towards ever enhanced Social PPC which targets users’ affinities as expressed by their behavior within content, decisions, activities and communications. It’s a brave new social media world every day.
