Facebook is marketing social PPC to those who’s “chatter” on the social graph reflects involvement in search. The ad says “Reach your customers BEFORE they start searching Pay per click.” Using their own demographic targeting tools, FB is taking on Google by marketing to Google’s very best foot solders and salespeople….search marketing professionals.
The ad in the above screen capture appears in the left hand column 1/3 down the page when I check my in-box. Make no mistake, Social PPC is paid search, not social media, and the Facebook sales team is using the social graph on us to vie for our clients’ dollars. Given that nobody actually “searches” in FB, this flavor of “interrupt” advertising is an extreme targeting method, “PERSONAL Match.” It sure is right up MY snoot.
That said, I’m sure it does not take much of an algorithm to determine what MY interests and affinities are from behavior on FB 🙂 .