Comments on: Search Landscape in The UK & Europe, SearchEngine Strategies NYC 2008 http://www.aimclearblog.com/2008/03/17/ses-ny-coverage-search-in-the-uk-europe/ A search marketing blog for advertising agency, in-house & PR professionals Tue, 16 Mar 2010 18:36:53 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Diane Forster http://www.aimclearblog.com/2008/03/17/ses-ny-coverage-search-in-the-uk-europe/comment-page-1/#comment-5834 Diane Forster Thu, 22 Jan 2009 11:16:55 +0000 http://www.aimclearblog.com/2008/03/17/ses-ny-coverage-search-in-the-uk-europe/#comment-5834 Google currently has a program to bring agencies into Adwords … they pay UK agencies 15%. This is ending next year, which means many large Google Accounts will be looking for new search agencies. Good opportunity for quality companies. In many cases, the economic and business climates of Europe and the UK will be closest to our own here in North America, and therefore make the most logical first step to expanding abroad. If this is something you’re considering as a firm, or might consider, then understanding more about the intricacies of those regions is crucial. Here are some opinions from experts currently operating in those regions. Another interesting phenomenon is that the FSA has a role in Europe … when Google won’t respond quickly to complaints of paid links, the FSA will act almost immediately. Google currently has a program to bring agencies into Adwords … they pay UK agencies 15%. This is ending next year, which means many large Google Accounts will be looking for new search agencies. Good opportunity for quality companies.
In many cases, the economic and business climates of Europe and the UK will be closest to our own here in North America, and therefore make the most logical first step to expanding abroad.

If this is something you’re considering as a firm, or might consider, then understanding more about the intricacies of those regions is crucial. Here are some opinions from experts currently operating in those regions.
Another interesting phenomenon is that the FSA has a role in Europe … when Google won’t respond quickly to complaints of paid links, the FSA will act almost immediately.

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