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	<title>Comments on: Be an SEO White Witch or Face Meltdown</title>
	<atom:link href="http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/</link>
	<description>Online marketing blog for advertising agency, in-house &#38; PR professionals</description>
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		<title>By: Factory Outlet Knighthawk Scubapro</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2949</link>
		<dc:creator>Factory Outlet Knighthawk Scubapro</dc:creator>
		<pubDate>Sun, 10 Feb 2008 07:37:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2949</guid>
		<description>&lt;strong&gt;Tusa Masks A Huge Resource Stuffed with Interesting Info&lt;/strong&gt;

Tusa Masks A Huge Resource Stuffed with Interesting Info
Tusa Masks A Huge Resource Stuffed with Interesting InfoThe air that the snuba divers breath travels through a twenty foot hose, only allowing the diver to travel to a maximum depth of twenty fee...</description>
		<content:encoded><![CDATA[<p><strong>Tusa Masks A Huge Resource Stuffed with Interesting Info</strong></p>
<p>Tusa Masks A Huge Resource Stuffed with Interesting Info<br />
Tusa Masks A Huge Resource Stuffed with Interesting InfoThe air that the snuba divers breath travels through a twenty foot hose, only allowing the diver to travel to a maximum depth of twenty fee&#8230;</p>
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		<title>By: Minnesota SEO Marketing</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2907</link>
		<dc:creator>Minnesota SEO Marketing</dc:creator>
		<pubDate>Mon, 04 Feb 2008 05:13:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2907</guid>
		<description>Love the article Marty!  Straight and to the point on the subject.  Great use of a personal experience situation that you guys have seen.  This is the kind of thing that we have been talking about in the SEO industry for a while but have a hard time demonstrating to clients.  I&#039;m glad you took the time to put it in print and confirm that the rest of us aren&#039;t just blowing smoke.</description>
		<content:encoded><![CDATA[<p>Love the article Marty!  Straight and to the point on the subject.  Great use of a personal experience situation that you guys have seen.  This is the kind of thing that we have been talking about in the SEO industry for a while but have a hard time demonstrating to clients.  I&#8217;m glad you took the time to put it in print and confirm that the rest of us aren&#8217;t just blowing smoke.</p>
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		<title>By: Marty Weintraub</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2860</link>
		<dc:creator>Marty Weintraub</dc:creator>
		<pubDate>Thu, 31 Jan 2008 15:46:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2860</guid>
		<description>@Ad Tracker: You understand a LOT more than you let on.
@Scott: Thank you friend. I&#039;m so glad you&#039;re are part of mutual communities.</description>
		<content:encoded><![CDATA[<p>@Ad Tracker: You understand a LOT more than you let on.<br />
@Scott: Thank you friend. I&#8217;m so glad you&#8217;re are part of mutual communities.</p>
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	<item>
		<title>By: Scott Clark</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2859</link>
		<dc:creator>Scott Clark</dc:creator>
		<pubDate>Thu, 31 Jan 2008 14:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2859</guid>
		<description>Damn Marty - home run.</description>
		<content:encoded><![CDATA[<p>Damn Marty &#8211; home run.</p>
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	<item>
		<title>By: Ad Tracker</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2858</link>
		<dc:creator>Ad Tracker</dc:creator>
		<pubDate>Thu, 31 Jan 2008 14:12:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2858</guid>
		<description>What I find most disturbing is, I am beginning to understand more and more of what you write about in your articles ;P</description>
		<content:encoded><![CDATA[<p>What I find most disturbing is, I am beginning to understand more and more of what you write about in your articles ;P</p>
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	<item>
		<title>By: Marty Weintraub</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2850</link>
		<dc:creator>Marty Weintraub</dc:creator>
		<pubDate>Wed, 30 Jan 2008 15:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2850</guid>
		<description>@ Jill: You misunderstand because the post was a little confusing. I&#039;ve changed it to be more clear. This post about the consequences of totally IGNORING keyword research in favor of usability.There are ALWAYS keywords that do both-answer the questions embodied in users queries AND are true to the site&#039;s usability and product&#039;s  integrity.

This post is about what happens when we TOTALLY took our hands off. It would happen in many cases if there were never SEOs involved. Without seeking to thread the needle (honesty, usability, AND SEO), none of us would have jobs. :)</description>
		<content:encoded><![CDATA[<p>@ Jill: You misunderstand because the post was a little confusing. I&#8217;ve changed it to be more clear. This post about the consequences of totally IGNORING keyword research in favor of usability.There are ALWAYS keywords that do both-answer the questions embodied in users queries AND are true to the site&#8217;s usability and product&#8217;s  integrity.</p>
<p>This post is about what happens when we TOTALLY took our hands off. It would happen in many cases if there were never SEOs involved. Without seeking to thread the needle (honesty, usability, AND SEO), none of us would have jobs. <img src='http://www.aimclearblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Jill</title>
		<link>http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/comment-page-1/#comment-2848</link>
		<dc:creator>Jill</dc:creator>
		<pubDate>Wed, 30 Jan 2008 15:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.aimclearblog.com/2008/01/30/be-an-seo-white-witch-or-face-meltdown/#comment-2848</guid>
		<description>Marty, I&#039;m a little confused by your article.  In general, I agree with it, but I&#039;m confused over the part where your SEO work is more for search engines than users.  

That should never be something an SEO does or requests from their client.  If what you&#039;re doing on the page isn&#039;t making the site better for both users and search engines, then it shouldn&#039;t be done.

That&#039;s been the problem with SEO for years.  Some seem to think that they have to put words on their pages that don&#039;t actually describe what the company does or sells.  But they don&#039;t.  That&#039;s not what SEO is about, nor should it ever be about.  

The words you&#039;re putting on the page should perfectly match what the company offers, and in working that way, the company, the search engines and the potential customers are all happy.</description>
		<content:encoded><![CDATA[<p>Marty, I&#8217;m a little confused by your article.  In general, I agree with it, but I&#8217;m confused over the part where your SEO work is more for search engines than users.  </p>
<p>That should never be something an SEO does or requests from their client.  If what you&#8217;re doing on the page isn&#8217;t making the site better for both users and search engines, then it shouldn&#8217;t be done.</p>
<p>That&#8217;s been the problem with SEO for years.  Some seem to think that they have to put words on their pages that don&#8217;t actually describe what the company does or sells.  But they don&#8217;t.  That&#8217;s not what SEO is about, nor should it ever be about.  </p>
<p>The words you&#8217;re putting on the page should perfectly match what the company offers, and in working that way, the company, the search engines and the potential customers are all happy.</p>
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