Posted by Marty Weintraub on December 3rd 2007 in Seminars
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch moderated this session which was part two of SES’s global search series here in Chicago today.
Julian Lynch, Account Director, Interactive Return discussed search marketing in the UK. The population is about 60.8 million and 37.6 million are Internet users. Penetration hovers around 61.8%. Make no mistake about it, in the UK and generally in Europe, it’s ALL about Google which dominates with 82% market share leaving Yahoo (4%), MSN/Live (4%), and Ask (3%) in the dust. Read the rest of this entry »
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Posted by Anne Stratioti on December 3rd 2007 in Seminars
Your website is done. Now you can relax and let the money roll in, right? Not likely. Your site may be the most beautiful creation and may have all the information you can imagine sprinkled with key words here and there. But this creation is filled with holes.
Social media is becoming an essential part of the mix. Blogging is all the rage and podcasts allow customers access to information on the run. So how do you take advantage of these? Kevin Heisler, Executive Editor, Search Engine Watch moderated Duncan White, Director of Client Services, Oneupweb and Jeff Pruitt, President, SEMPO and Executive Vice President of Search, iCrossing who insight for integrating social media as part of your website. With more than 80% of retailers not doing all that can be done, the market is open to anyone, including the little guy, to be competitive. Read the rest of this entry »
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Posted by Anne Stratioti on December 3rd 2007 in Seminars
Mars and Venus have never communicated well or played nice together. Generations raised with computers (Mars) have expanded the internet universe to include a wide array of communication tools and possibilities. Older generations of business website models (Venus) are having a rougher time trying to keep up to the times simply because they don’t understand their customers behaviors and habits.
You Tube? Podcasts? Texting? Argh! What is a business to do!? How do you choose mediums that work for your business and the customers you are trying to reach? Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network introduced Bryan Eisenberg, Co-Founder, Future Now Inc. Bryan is from Mercury and he has the answers. Read the rest of this entry »
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Posted by Anne Stratioti on December 3rd 2007 in Seminars
If you have ever designed, or been involved in the design and content of any website, you know (or should know) that you are biased in your opinions. Yes, you can use all the right words and have pretty pictures, but is your site really able to pass the usability-test?
Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network introduced us to Larry Bailin, CEO, Single Throw Internet Marketing and author of “Mommy, Where Do Customers Come From?”. Larry provided feedback and critical comments on a variety of participating audience websites. Read the rest of this entry »
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Posted by Marty Weintraub on December 3rd 2007 in Seminars
There is an international land-rush of epic proportions for lucrative global commerce opportunities. As east and west converge, the marketplace is yet to be fully defined. What action should be taken and what’s pure conjecture?
In each country there are cultural distinctions which must be honored plus significant challenges surrounding keyword research. The speakers discussed marketplace realities in these emerging global marketplaces. The SES session was moderated by Kevin Ryan, Vice President and Global Content Director of Search Engine Strategies & Search Engine Watch. This was part one of two. Read the rest of this entry »
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Posted by Marty Weintraub on December 3rd 2007 in Seminars
Good morning from Search Engine Strategies Chicago 2007, “The Intersection of Search Marketing & Commerce.” The sun has not yet risen over Michigan Avenue, yet excitement quietly ripples through the Chicago Hilton’s breakfast crowd. This gilded hotel is grand and well-steeped in American history. Also historic is this years’ Chicago SES which has been the subject of much conjecture and has long been anticipated as harbinger for the direction Incisive Media will ultimately take SES.
The agenda is interesting and conceptually evolved from previous years. Anne Stratioti and I will be covering the conference for aimClear blog over the next 4 days. Also, I am honored to help out with SeoRoundTable coverage, coordinated here in Chicago by veteran SEM blogger Chris Boggs. Check out the homepage of aimClearBlog for all of today’s Chicago SES posts and please consider grabbing our feed. Read the rest of this entry »
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