AIMCLEAR differs from other integrated performance marketing agencies in its commitment to building a public relations component—the work of our Communications Practice Group—at the center of client engagements. Few agencies
In June, the latest update of ChatGPT architecture (4) was unleashed. This update to GPT-4 can simulate conversation reasonably well. But it still does not understand or know like humans.
Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics. UA was first announced at Google’s 2012 Summit and has since been
Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may
When strategizing digital marketing promotions, it’s crucial for marketers to align offers made with targeted audiences’ needs. Otherwise, the potential outcome can be compromised, or worse – the process can
Apple has announced iOS 14 changes, leading to much speculation about its impact on the ways marketers collect and process Facebook conversion tracking, including the use of the Facebook pixel.
In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B
Last month, experts on AIMCLEAR‘s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked
This is the final in AIMCLEAR‘s 3-part series covering B2B Marketing. Check out Part 1Â and Part 2Â if you missed those. Stop trying to marry your customer before you’ve even
This is the second in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be
