Comments on: Passing the Test: Live Website Evaluations at SES Chicago http://www.aimclearblog.com/2007/12/03/passing-the-test-live-website-evaluations-at-ses-chicago/ A search marketing blog for advertising agency, in-house & PR professionals Wed, 08 Oct 2008 00:15:06 +0000 http://wordpress.org/?v=2.5.1 By: Jason http://www.aimclearblog.com/2007/12/03/passing-the-test-live-website-evaluations-at-ses-chicago/#comment-3879 Jason Fri, 11 Jul 2008 04:39:35 +0000 http://www.aimclearblog.com/2007/12/03/passing-the-test-live-website-evaluations-at-ses-chicago/#comment-3879 I've designed plenty of non-user friendly sites. It takes a lot of experience doing it the wrong way to learn what the right way is. I’ve designed plenty of non-user friendly sites. It takes a lot of experience doing it the wrong way to learn what the right way is.

]]> By: Larry Bailin http://www.aimclearblog.com/2007/12/03/passing-the-test-live-website-evaluations-at-ses-chicago/#comment-2288 Larry Bailin Wed, 05 Dec 2007 15:31:52 +0000 http://www.aimclearblog.com/2007/12/03/passing-the-test-live-website-evaluations-at-ses-chicago/#comment-2288 I could not have said it better myself! :) I think it is important to understand your customer on the deepest level possible. What are their imminent needs and where are they in the sales cycle? Are there any misconception / objections they typically have? Address these things early on. Don't forget traditional "sales" methodologies when selling (product or service) online. Your visitors are, "buyers" not, “searchers” and they are there to buy so selling to them is not a bad thing it's a required action. Glad you enjoyed the seminar. Larry I could not have said it better myself! :)

I think it is important to understand your customer on the deepest level possible. What are their imminent needs and where are they in the sales cycle? Are there any misconception / objections they typically have? Address these things early on. Don’t forget traditional “sales” methodologies when selling (product or service) online.

Your visitors are, “buyers” not, “searchers” and they are there to buy so selling to them is not a bad thing it’s a required action.

Glad you enjoyed the seminar.

Larry

]]>