Comments on: Ride the Search Rollercoaster or Exit Now http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/ A search marketing blog for advertising agency, in-house & PR professionals Thu, 28 Aug 2008 00:54:03 +0000 http://wordpress.org/?v=2.5.1 By: Mel66 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2269 Mel66 Tue, 04 Dec 2007 18:15:12 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2269 Great article, Marty. "Keep up or get off" is a necessary mantra for any industry, but it's crucial for SEM. Thanks for the collective wake-up call! Melissa Great article, Marty. “Keep up or get off” is a necessary mantra for any industry, but it’s crucial for SEM. Thanks for the collective wake-up call!

Melissa

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2258 Marty Weintraub Mon, 03 Dec 2007 21:10:13 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2258 @ Tony, thanks for the perspective. I think you're on the mark. @ Tony, thanks for the perspective. I think you’re on the mark.

]]> By: Tony Wright http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2251 Tony Wright Mon, 03 Dec 2007 14:26:48 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2251 Great post - just found your blog. I think one thing to point out, however, many times the problem with an SEO program is not the SEO performing the service, but the process the agency is utlizing. SEO process is even more important now than it has been in the past. However, I see more and more SEOs "shooting from the hip" and coming up with great ideas that they either can't or don't have the time to implement. For instance, just doing a one time social media push can be effective, but deadly for an SEO agency. This tactic can create an initial rush of traffic that will set client expectations that will not be fullfilled unless a dedicated and disciplined ongoing strategy is implemented. And this type of strategy takes alot of time. Usually more time than an agency has allotted for the particular client. Profitiability is a slippery slope in SEO, and most agency's pricing structures don't support true profitability. Great post - just found your blog. I think one thing to point out, however, many times the problem with an SEO program is not the SEO performing the service, but the process the agency is utlizing. SEO process is even more important now than it has been in the past. However, I see more and more SEOs “shooting from the hip” and coming up with great ideas that they either can’t or don’t have the time to implement. For instance, just doing a one time social media push can be effective, but deadly for an SEO agency. This tactic can create an initial rush of traffic that will set client expectations that will not be fullfilled unless a dedicated and disciplined ongoing strategy is implemented. And this type of strategy takes alot of time. Usually more time than an agency has allotted for the particular client. Profitiability is a slippery slope in SEO, and most agency’s pricing structures don’t support true profitability.

]]> By: David Saunders http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2242 David Saunders Sun, 02 Dec 2007 14:52:25 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2242 Thanks Marty - my main dislike/hate etc is that these big local design shops/SEO agencies/clowns make a boatload more than I do for literally lying their arses off to unsuspecting folks who eventually come to me "on a budget" I think if I was a thief I'd be retired now ;) Thanks Marty - my main dislike/hate etc is that these big local design shops/SEO agencies/clowns make a boatload more than I do for literally lying their arses off to unsuspecting folks who eventually come to me “on a budget”

I think if I was a thief I’d be retired now ;)

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2235 Marty Weintraub Sun, 02 Dec 2007 00:37:53 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2235 @David: He He. Thanks for your perspective. :) Marty @David: He He. Thanks for your perspective. :)
Marty

]]> By: David Saunders http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2234 David Saunders Sat, 01 Dec 2007 23:21:48 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2234 New visitor - how did I not know about this blog? Great post - This is one of the reasons I turn down so many in house SEO (whatever) jobs all these big agencies that approach me really do have their heads up their arses - one of the most oft asked questions "Do you know how to work with WPG?".... Nuff said..... New visitor - how did I not know about this blog?

Great post - This is one of the reasons I turn down so many in house SEO (whatever) jobs all these big agencies that approach me really do have their heads up their arses - one of the most oft asked questions “Do you know how to work with WPG?”….

Nuff said…..

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2155 Marty Weintraub Wed, 28 Nov 2007 18:45:10 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2155 @ Jeff: I feel you pain man. :) Thanks for stopping by. @ Jeff: I feel you pain man. :) Thanks for stopping by.

]]> By: Jeff http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2154 Jeff Wed, 28 Nov 2007 16:32:31 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2154 Marty, great article. A bit of a roller coaster in itself ;) You're right on with this insight. It's time to scale or get out. Certainly managing campaigns has evolved 2 or 3 times over in the past 18 months. You cannot effectively manage things by yourself anymore. Running a simple paid search campaign requires 2 or 3 helping hands. Client interface, campaign specialist, onsite landing page guru, analytics tech, etc etc... Segmentation and specialization are raising the bar and certainly creating a new level service. Buckle up... Marty, great article. A bit of a roller coaster in itself ;)

You’re right on with this insight. It’s time to scale or get out. Certainly managing campaigns has evolved 2 or 3 times over in the past 18 months. You cannot effectively manage things by yourself anymore. Running a simple paid search campaign requires 2 or 3 helping hands. Client interface, campaign specialist, onsite landing page guru, analytics tech, etc etc… Segmentation and specialization are raising the bar and certainly creating a new level service.

Buckle up…

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2150 Marty Weintraub Wed, 28 Nov 2007 11:43:50 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2150 Michael, you do great work! Cut yourself some slack. :) Michael, you do great work! Cut yourself some slack. :)

]]> By: Michael D http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2147 Michael D Wed, 28 Nov 2007 06:24:52 +0000 http://www.aimclearblog.com/2007/11/27/ride-the-search-rollercoaster-or-exit-now/#comment-2147 Each word you wrote for everything I have not done yet feels like a punch in the stomach. Must stay strong and keep eyes open. :) Each word you wrote for everything I have not done yet feels like a punch in the stomach. Must stay strong and keep eyes open. :)

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