Good morning from Denver Colorado here at the inaugural SMX Search Marketing Expo Local & Mobile edition. The sun has not yet risen, but promise and excitement resonate in the Hyatt Tech Center halls. For those of you who love Sphinn, Danny Sullivan and Chris Sherman invented it, along with SES (Search Engine Strategies, from which they have now moved on).
Local & Mobile are Huge.
Local and Mobile search encompass an immense search marketing frontier. Pundits forecast that ad-spends will skyrocket to $8 billion by 2010. Home on the range, it’s still the Wild West with platforms springing up practically every week. Leading edge technologies are evolving at scorching speeds, and it’s vital not to be buried in the ongoing avalanche of advancements.
These Folks Know What They’re Doing.
Sequenced by Chris Sherman and Greg Sterling, this small conference features a veritable who’s-who of local/mobile search marketing rock stars. Today’s program is made up of 2 tracks: “Industry Issues” and “Search Marketing.” After breakfast the show kicks off with the keynote address from Michael Jones, Chief Technologist for Google Earth, Google Maps, and Google Local Search.
Hold on to your cowboy hats amigos (yes, the promotions for this event were western-themed). We’re going to kick up a little dust here. As a side note, we’ll be highlighting interviews with/blog posts from and about the speakers here at SMX. Look for the “Speakers Resources” at the bottom of each sessions coverage.