Comments on: Preview Organic Landing Page Conversion with PPC Tests. http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/ A search marketing blog for advertising agency, in-house & PR professionals Tue, 16 Mar 2010 18:36:53 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Marketing Preston http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/comment-page-1/#comment-6039 Marketing Preston Mon, 23 Feb 2009 00:23:16 +0000 http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/#comment-6039 Great Article Marty, Some really interesting points made; I think it's definately worth adding that conversions will differ between organic and PPC leads. This is mainly due to the type of user that will clickthrough a PPC link. So it will be hard to get a truly accurate landing page judgement, although I suppose any indication will certainly help. This is the second time that I have been drawn to your blog... keep up the good work... Nick Great Article Marty,

Some really interesting points made; I think it’s definately worth adding that conversions will differ between organic and PPC leads. This is mainly due to the type of user that will clickthrough a PPC link. So it will be hard to get a truly accurate landing page judgement, although I suppose any indication will certainly help.

This is the second time that I have been drawn to your blog… keep up the good work…

Nick

]]> By: 5 Ways PPC, Social Media & SEO Work Together » aimClear Search Marketing Blog http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/comment-page-1/#comment-5068 5 Ways PPC, Social Media & SEO Work Together » aimClear Search Marketing Blog Mon, 01 Dec 2008 23:27:53 +0000 http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/#comment-5068 [...] Preview organic conversion with PPC testing. Typically SEO conversion testing is not a real time process and takes days or weeks to figure out. Using PPC techniques, it’s easy to quickly build A/B landing page variations, rotate duplicate text ads aimed at landing page variants, test conversion (traffic to sales), and nothing is left to for chance. This practice is exponentially more useful when a grid of ad-message testing is included into the rotation. The deploy the proven pages organically. [...] [...] Preview organic conversion with PPC testing. Typically SEO conversion testing is not a real time process and takes days or weeks to figure out. Using PPC techniques, it’s easy to quickly build A/B landing page variations, rotate duplicate text ads aimed at landing page variants, test conversion (traffic to sales), and nothing is left to for chance. This practice is exponentially more useful when a grid of ad-message testing is included into the rotation. The deploy the proven pages organically. [...]

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/comment-page-1/#comment-1098 Marty Weintraub Sun, 16 Sep 2007 11:37:14 +0000 http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/#comment-1098 Alasdair, "Fixed length short burst paid search" (which is a phrase we made up :) ) means employing short but extensive PPC tests for a predetermined brief length of time for testing. The long-term cost of the campaign is not the main consideration because we know we probably won't run it for long. Rather we go for as comprehensive a coverage blanket as possible across associated keywords. The goal is to get enough of a sampling to mimic traffic we hope to generate by future organic prominence. Alasdair, “Fixed length short burst paid search” (which is a phrase we made up :) ) means employing short but extensive PPC tests for a predetermined brief length of time for testing.

The long-term cost of the campaign is not the main consideration because we know we probably won’t run it for long. Rather we go for as comprehensive a coverage blanket as possible across associated keywords. The goal is to get enough of a sampling to mimic traffic we hope to generate by future organic prominence.

]]> By: seo blog http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/comment-page-1/#comment-1095 seo blog Sun, 16 Sep 2007 02:02:18 +0000 http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/#comment-1095 nice post. but what is "fixed length short burst paid search"? nice post. but what is “fixed length short burst paid search”?

]]> By: Alasdair Bailey http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/comment-page-1/#comment-1079 Alasdair Bailey Fri, 14 Sep 2007 08:36:03 +0000 http://www.aimclearblog.com/2007/09/13/preview-organic-landing-page-conversion-with-ppc-tests/#comment-1079 Hi Marty, Love the blog - just a small nugget of feedback. Solutions such as Maxymiser (UK based) can actually optimise multivariate tests in real time. You can multivariate test a PPC landing page and rather than reviewing the results in 7 days and tweaking it for the next campaign, it will then show the best performing content to a greater proportion of future visitors. There's less click wastage and there's more revenue for the client. Hi Marty,
Love the blog – just a small nugget of feedback. Solutions such as Maxymiser (UK based) can actually optimise multivariate tests in real time. You can multivariate test a PPC landing page and rather than reviewing the results in 7 days and tweaking it for the next campaign, it will then show the best performing content to a greater proportion of future visitors. There’s less click wastage and there’s more revenue for the client.

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