Comments on: Preview Organic Landing Page Conversion with PPC Tests.

By: 5 Ways PPC, Social Media & SEO Work Together » aimClear Search Marketing Blog

Mon, 01 Dec 2008 23:27:53 +0000

[...] Preview organic conversion with PPC testing. Typically SEO conversion testing is not a real time process and takes days or weeks to figure out. Using PPC techniques, it’s easy to quickly build A/B landing page variations, rotate duplicate text ads aimed at landing page variants, test conversion (traffic to sales), and nothing is left to for chance. This practice is exponentially more useful when a grid of ad-message testing is included into the rotation. The deploy the proven pages organically. [...]

By: Marty Weintraub

Marty Weintraub — Sun, 16 Sep 2007 11:37:14 +0000

Alasdair, “Fixed length short burst paid search” (which is a phrase we made up ) means employing short but extensive PPC tests for a predetermined brief length of time for testing.

The long-term cost of the campaign is not the main consideration because we know we probably won’t run it for long. Rather we go for as comprehensive a coverage blanket as possible across associated keywords. The goal is to get enough of a sampling to mimic traffic we hope to generate by future organic prominence.

By: seo blog

seo blog — Sun, 16 Sep 2007 02:02:18 +0000

nice post. but what is “fixed length short burst paid search”?

By: Alasdair Bailey

Alasdair Bailey — Fri, 14 Sep 2007 08:36:03 +0000

Hi Marty,
Love the blog - just a small nugget of feedback. Solutions such as Maxymiser (UK based) can actually optimise multivariate tests in real time. You can multivariate test a PPC landing page and rather than reviewing the results in 7 days and tweaking it for the next campaign, it will then show the best performing content to a greater proportion of future visitors. There’s less click wastage and there’s more revenue for the client.