Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics. UA was first announced at Google’s 2012 Summit and has since been
Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may
Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when
Imagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Friday Fireside chat we discuss paid search
Jason Fried, Co-Founder & CEO of Basecamp, incited a teapot tempest among marketers and some business types. His assertion, oft tendered by our SEO community, alleges that Google unfairly allows
Adjusting bids in Google Ads based on the weather has long been a fantasized topic among marketers. In theory, the concept sounds impactful. In practice, easy to implement. In reality,
Until recently, the advertising/marketing world was dominated by creative giants who ruled the roost. Brilliant, Don Draper-inspired mad(wo)men who set the tone for a marketing universe in which great creative trumped
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders need
Let’s face it, analyzing the search terms report can be both hard and time consuming. This report, available in both AdWords and Bing, could be one of the most underutilized,
