Technorati is a real-time engine that tracks, measures, and ranks authority of blogs based on how they’re interlinked. Most blogging software like WordPress and Movable Type are easily configured to “ping” Technorati regarding new or updated posts. Bloggers (and other sites plugged into the grid) embed Technorati tags in the body of posts which provide Technorati a dedicated method by which to index and categorize blog content. Tracking over 70 million blogs, Technorati was relaunched in May to mixed reactions. A surprising number of new bloggers don’t understand and harness it’s data mining power.
Why is Technorati Important?
The answer is all about links. The value of your website and it’s power to propel keywords to top rankings is measured by multiple on and off-page factors. Search engines algorithmically evaluate how many other sites link to yours and assess the “quality” of your site’s inbound link portfolio. Technorati makes it easy to spy on another sites’ inbound-link-portfolio, making it an ultra-easy research tool for aspiring link builders.
Your basic goal as a webmaster is to get lots of other sites, with high “quality” inbound link portfolios themselves, linking to your site. Another word for quality is “authority.” The question is “how do you get other bloggers to notice your remarkable content so they love it and link to it?” The answer is that early in a blog’s life it’s essential to link out to other authority bloggers who are pinged, see the link they just received, and visit check out your site-the origin of the shiny new link they just received from you.
Each outbound link from your blog is tantamount to an invitation of sorts-without having to send an email solicitation to the blogger you’re approaching. So long as you don’t become a link scraping whore (gratuitous outbound linking without providing value to the reader) outbound linking can be a very honorable way to meet other writers.
“Early in a blog’s life it’s essential to link out to other authority bloggers who are pinged, see the link they just received, and check out your site. “
Use Technorati to Identify Bloggers You Would Like to Get to Know.
While Google Webmaster Tools and Yahoo Site Explorer reveal linkage metrics, Technorati focuses specifically on blogs and is an indispensable tool for quickly evaluating the extent of any blog’s incoming link constellation. In other words Technorati can quickly reveal who-links-to-who and how much value each site and link has. There are a number of very cool data mining techniques to use every day in Technorati. We’ll start with the most basic here and follow up with other suggested research tactics in later posts.
Here is a direct link to the SERP.
Holy Cow, 30,000 Blogs Link To Barry!
A blog “reaction” = a single inbound link. Folks, this tells you every blog or site (which is plugged into the grid) that has linked to SEORoundTable. You’ll see that there are 30,241 blog reactions to Search Engine Roundtable as of the time of this writing- which is huge. aimClearBlog has 181 blog links after 4 months, which is actually pretty good given the high average quality of the links. One link from Search Engine Land is worth hundreds if not thousands more than links from low and no-authority blogs.
This is extremely valuable information for an SEM blogger and the reason is obvious: Here lies a list of 30,241highly focused (except for icky splogs) industry websites to visit, get to know, and target for outbound links in your OWN SEM blog. Remember, every outbound link to a blogger is an invitation.
Similarly, the concept can be applied to most other industries to measure blog buzz and interlinked networks. Find a single authority blog in any niche’ (we’ll talk about how to do that next time) and follow the Technorati trail as communities are dissembled for your outbound linking exploitation. You’ll note on the right hand sidebar that results can be sorted by “Freshness” and “Authority.”
Stay tuned to future aimClearBlog posts regarding Technorati. Sign up for our feed here.
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SearchEngineGuide (You have to read this Jennifer Laycock post)