A search marketing blog for advertising agency, in-house & PR professionals
Search marketing conferences are colorful mashups of sights and sounds. Here are a few pictures and videos from our day here in San Jose today. Read the rest of this entry »
Good morning Search Engine Strategies San Jose from the keynote speaker address. Ask.com CEO Jim Lanzone has always looked beyond technology to strike a balance between art and science.
“It’s not enough to dump searchers in SERPs comprised of 10 blue links and leave you for dead.” Consumers need more information to help them follow the search.
Jim assured the audience that Ask executives don’t sit around the table talking about toppling Google. “Everyday searches go by where Ask users are not satisfied by the results and the objective is to satisfy those queries.”
Ask has been syndicated partners with Google since 2002 and displays Google AdWords. However when it comes to other search Google and Ask compete for users. It’s likely the next ad partner deal Ask cuts when the Google arrangement ends will be worth billions. Read the rest of this entry »
Search Engine Strategies is a legacy event created by masters. One walk through the San Jose convention center second floor concourse past the Wireless Lounge makes it easy to comprehend the magnitude of what’s happening here. This week San Jose is the epicenter of search marketing.
To really understand what Danny Sullivan, Chris Sherman, and the entire SES crew have accomplished over these years one only needs to peruse the list of speakers. The array of talent, insight, resume bullet points, and fascinating personalities assembled here is impressive.
Blogs Provide Insight.
The SES speaker profiles only link back to each speaker’s company and official SES conference website bio. We wanted to dig deeper to find blogs and blog posts which define the historic perspectives of this year’s SES SJ panels, moderators, and presenters. Read the rest of this entry »
SES San Jose 2007 | Advertiser Track| Post-Search Ads
Moderator Misty Locke
This session was first of the day here @ SES San Jose but it was fascinating and densely packed with useful information. I must say that I’m impressed with the sheer relevance and depth of the advanced content offerings right out of the chute at this conference.
Conversions Can Take Time and Repeated Customer Engagements.
The art of re-targeting return traffic (with more and more relevant ads) well after someone queries a phrase for the first time is at the forefront of technology enabled media buys. Now we can plug in and stalk potential customers based on previous behavior across our site and other channels. It’s called Search Profiling. The strategies, tactics, and targets of post-search will probably define the very future of the SEM industry. Read the rest of this entry »
Not Your Mother’s SERP
It’s a a brave new world and we can expect to see less and less website results on page one. The good news is that the evolution of search always presents opportunities of great proportions for those who research and understand proper methods to get content into the SERPs of the day. Also, classic SEO values remain inalienable and the best content rises to the top. The major difference now is in the quantity and segmentation of focused channels. Read the rest of this entry »
Greetings from SES San Jose 2007 which takes place beginning tomorrow morning here in lovely Northern California. On a personal note, tonight we’re stuffed to the gills with killer Dim Sum from San Francisco’s famed Chinatown. While I’m more of a New Yorker at heart, the Bay Area is certainly splendid in it’s cultural diversity. Early this morning downtown San Francisco was blanketed in a foggy mist which was romantic indeed.
Search Marketing Conferences Rock!
There’s nothing more stimulating, enjoyable, and informative than these types of events where we have the opportunity to
network, study, share, and ummm… party with our search marketing compatriots. Rock star SEO speakers offer current information and prognosticate. Search engine representatives vacillate between algorithmic clarification and mystical sound bytes. The people watching and sheer velocity of this gathering are incredible. It’s a total immersion think-tank intensive action packed 3 days of Über cool search marketing Zen. (photo from SES website)
SES Tracks
Search Engine Strategies conferences are divided each day into “Tracks” which focus on specific aspects of search marketing across four 1.5 hour long seminars. From Monday to Thursday attendees may elect to follow the prescribed series of seminars which comprise each Track or skip from one to another. On Friday six “training” sessions are offered, a half day each, and spanning 3 different Tracks. Read the rest of this entry »
Sometimes when new search marketing clients realize the awesome power of modern analytics they ask us for guidance regarding learning resources. With a little hunting you can find useful (and totally free) blog-resource reading materials. Here’s a list of Analytics blogs whose feeds we’ve bookmarked.
A Universe to Discover
This is just a starting point for your journey. Though the links below represent a wide variety of free analytics information, don’t forget to check out each site’s technorati profile to see other which blogs have linked in. Read the rest of this entry »
There is no shortage of SEM bloggers who recurrently shout from treetops “SEO is dead!” Indeed a Google search returns 2,200,000 documents. Searching allintitle: seo is dead returns 1,080 web pages which include those 3 inflammatory words in the html title tag. Clearly the topic of SEO’s supposed mortality is top-of-mind for search marketing practitioners and hyperbolic critics alike. Here’s a post where Jordan McCollum made fun of the trendy topic in Marketing Pilgrim.
Indeed, generational-game-changing shifts in search occur every morning over breakfast. Universal and personalized search killed traditional organic prominence tools like WebPosition and SEO ToolKit, programs which now gather dust and are relegated to web 1.0 new-client presentations for IT department fiefdom chieftains who just don’t get it. If new clients need us to focus on organic prominence and “hits” to get the gig, so be it. They learn fast once we start working on the project. Read the rest of this entry »
The “H” in Sphinn is Too Hard to Pronounce and I’m DROPPING It. It does funny things to my tongue and teeth. First there’s the sssss sound and then for some reason I touch my top teeth to lower lip after tongue is behind teeth.
Others Agree
I’ve polled our staff and they agree that needless mouth energy is expended for this phonetic brand play and our official shop pronunciation has been changed to SPINN. Please note that the double “N” is no bother at all. Read the rest of this entry »
As aimClearBlog grows not much makes our day more than a shiny new late-in-the-day-link from Sphinn. By way of background Sphinn is the latest Search Engine Land social community brain-child of Danny Sullivan and his ubiquitous comrades. Yeah some say Sphinn’s a popularity contest and others vote only based on great headlines. Whatever…links from the Sphinn homepage are among the most satisfying because Sphinn is an amalgamate of consummate link baiting artists competing for white space.
Also we’ve noticed Spinn’s propensity to drive noticeable traffic. That said the “Sphinn Effect” seems to be the extreme focus of traffic arriving on our doorstep. Visitors sent are the exact demographic we seek…search marketing folks like us. Read the rest of this entry »
