21 Totally Free Web Analytics Learning Resources



MartySometimes when  new search marketing clients realize the awesome power of modern analytics they ask us for guidance regarding learning resources. With a little hunting you can find useful (and totally free) blog-resource reading materials. Here’s a list of Analytics blogs whose feeds we’ve bookmarked.

A Universe to Discover
This is just a starting point for your journey. Though the links below represent a wide variety of free analytics information, don’t forget to check out each site’s technorati profile to see other which blogs have linked in. There is a universe to discover. Happy reading:

Ad Geek Internet marketing, copywriting, and optimization

Apogee Weblog – Apogee Web Consulting LLC’s founder Richard Ball blogs about small business growth, web analytics, and search engine marketing.

Commerce360 Blog – Search marketing and analytics blog from Craig Danuloff

eCommerce Blog – Groove eCommerce’s CEO Ethan Giffin blogs about subjects varying from SEO to analytics as well as industry and company news.

Google Analytics Blog – Google Analytics team official blog providing up to date news, tips, and resources

Instant Cognition Blog about visual report design and web analytics.

Jonathan Mendez’s Blog – Analytics, branding, paid search, and usability

Lies, Damed Lies – Ian Thomas of Microsoft’s Digital Advertising Solutions group blogs about the ever changing world of online marketing and web analytics.

Luna Metrics Tips on how to increase your site’s conversion rate, what conversion tools to use, and all about web analytics

Marketing Logic – Matt Bailey, of SiteLogic a website marketing consulting company blogs about search marketing and analytics.

MoreVisibility SEM Blog – MoreVisibility’s team discuss topics including industry news and events, CPC, analytics, and conversion rates.

Occam ‘s Razor Avinash is an independent consultant who blogs about his focus on speaking and consulting engagements to help organizations learn to use the power of web research and web analytics. Avinash is a gracious guy and his blog is lovely.

ReveNews – ReveNews’s authors blog with a focus on internet related industries including online marketing, SEM, affiliate marketing, retail, analytics, spyware, blogging, and more.

Web Analysis, Behavioral Targeting and Advertising Anil Batra of ZeroDash1, blogs about web analytics, online advertising and behavioral targeting.

Web Analytics Book – Web analytics news from Sebastian Wenzel

Web Analytics Demystified – Web analytics guru Eric T. Peterson gives tips for making web analytics professionals more successful.

Web Analytics World – Observations and knowledge about analytics and search marketing from Manoj Jasra of Enquiro Search Solutions

Web Analytics .be Blog Ideas, thoughts, and views on web analytics from, a business unit of OX2

WebConnoisseur – Thoughts on search, web analytics, and the web in general from Dustin Woodard

Web Metrics Guru – Web analytics, web metrics, and the search marketing industry from Marshall Sponder

Unofficial Google Analytics Blog An unofficial google analytics blog from ROI Revolution



  1. Matt Ellsworth on August 19, 2007 at 12:24 am

    great summary of the analytics sites available.

  2. Marty on August 19, 2007 at 1:54 am

    I’m glad you like it Matt.

  3. Dave on August 20, 2007 at 7:06 am

    I’m new at blogging. I’ve setup google analytics and find its a wealth of information. I’ll check out these resources, thank you.

  4. Webanalyticsbook on August 20, 2007 at 1:38 pm

    Thanks for the list. Regarding webanalytics vendors, here a list of about 200 tools:

    Thanks again!

  5. Aman on August 20, 2007 at 2:15 pm

    You should put a aggregate feed for the above…

  6. Dustin on August 22, 2007 at 12:26 am

    Thanks for the mention. -D

  7. Marty Weintraub on August 22, 2007 at 12:56 am

    You’re welcome Dustin.

  8. Rose on September 3, 2007 at 11:20 pm

    More blogs for me to check out. Thanks for the summaries.

  9. Hope on July 10, 2009 at 2:21 pm

    Hi Marty: What I nice write up for GA help. I came across this wireframe of the Google Analytics interface with a PDF download. It has helped me learn the interface and create useful actions.

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