Comments on: $165K in Adwords + Broken Google Analytics = Pissed Off Client.

By: Marty Weintraub

Marty Weintraub — Wed, 11 May 2011 11:44:09 +0000

@sue: Thanks for the comment After 5 years, the doctors use the word, “Cure.” I’m so grateful.

By: Sue

Sue — Tue, 10 May 2011 17:36:00 +0000

Hi Marty,
Thanks for the post. I also want to say it’s good to see your sense of humor carries over onto the web. Best wishes with your health and your fight with cancer, I’m rootin’ for you.
Sue

By: Is Google Analytics Accurate? Use Alternatives! | SEOptimise

Is Google Analytics Accurate? Use Alternatives! | SEOptimise — Fri, 01 Apr 2011 12:47:36 +0000

[...] have been a post at SEOmoz, by SEO theory blogger Micheal Martinez already in 2006 and a post in 2007 from AimClear focused on the reliability on Google Analytics with another topic, [...]

By: Web Design News » Blog Archive » Be Careful What You Recommend

Web Design News » Blog Archive » Be Careful What You Recommend — Sun, 05 Aug 2007 20:01:06 +0000

[...] Well be careful what you recommend because $165k in Adwords + Broken Google Analytics = Pissed Off Client [...]

By: Marty Weintraub

Marty Weintraub — Sat, 04 Aug 2007 03:06:22 +0000

Yup, you’re right Ian. We have a similar TOI from CT. The difference is the help we get in solving issues with vendors who charge for analytics services. We appreciate your comment.

By: ian

ian — Fri, 03 Aug 2007 21:47:48 +0000

The TOS disclaimer is pretty standard boilerplate that you’ll find, I think, in ClickTracks and other services as well.

I’ve seen equally frustrating outtages with Omniture.

Bottom line is, no vendor is flawless. Always have a backup.

By: Marty

Marty — Fri, 03 Aug 2007 18:06:08 +0000

Exactly Mathew. GA is a brilliant during-the-day tool. It’s also easy pull historic data out that is so useful. Like everything Google touches, it works great…and almost always works. However, there’s nothing like ClickTracks advanced labels in GA.

Every analytic tool has it’s own idiosyncrasies. Multiple data points is the only way to go to ensure credible cover.

By: Matthew

Matthew — Fri, 03 Aug 2007 17:37:41 +0000

The lesson is to deploy more than one analytics package. If you want to use Google Analytics, make sure you have another analytics program running as well. Actually have three data points and you will be doing really good. With two you have a little recourse to getting something back or fixed. I think Google Analytics is great, but you do not have the contract saying they will stay up a certain amount of time or help you out when you are in trouble. The more data points the better. Think triangle… they all test each other.

By: Marty Weintraub

Marty Weintraub — Fri, 03 Aug 2007 16:26:23 +0000

Right, we use GA for daily real time daily monitoring and backup analytics.

By: Adam Sharp

Adam Sharp — Fri, 03 Aug 2007 14:43:56 +0000

I definitely had data loss, really ticks me off that they still haven’t fessed up.

I’d be willing to pay for Analytics premium if it meant better service and some sort of data guarantee. But now I really am thinking about moving to a different Analytics program, even though it’ll be a PITA.

Excellent post.