Our clients are awesome. The products they sell, services they offer, and charismatic vision-personalities at the marketing table amaze me. A number of of aimClear’s clients could easily commit to and become accomplished SEMs in their own right. We’re grateful they hire us to be their SEM research eyes and ears. We love the KPIs we are tasked with.
Still search marketing is not an exact science and amounts to very hard work. In the early days of a blog it can feel like you’re writing for nobody. PPC requires constant creativity and vigilance, organic SEO based on keyword research is only for those fastidious few.
Late last week a well respected UK linkbait blogger posted a “response” to linkbaiting we sent his way. I questioned whether to publish this graphic but it’s SO DARN FUN. What we love about his post is that Lyndon speaks to the real issue at hand-keeping promises made by attention grabbing headlines. At the risk of perceived self-indulgence, here you go: