In response to our recent posts in the Paid Marketing Category, we’ve received a number of email inquires asking for advice regarding PPC (pay per click) learning resources.
Before you get out there and spread your PPC testing wings, there are a number of outstanding blog resources which are best read prior. Even the most experienced SEM professionals read every day to keep up. Here is the list of PPC Blog Resources we monitor @ aimClear. The links below lead to a wealth of free information focused on paid search marketing.
Inside AdWords-The official source for information about AdWords
Yahoo Search Marketing Blog- The official source for information about Yahoo Search Marketing.
The official blog for the Live Search team at Microsoft
Search Engine Land – Danny Sullivan’s post-SEW publication features amazing SEM industry news, insight, and tips. If you can only read one blog, this is it.
SEO Round Table – The pulse of the search marketing community
Search Engine Watch – The house that Danny Sullivan (and a lot of other talented folks) built still offers great articles and insight.
Search Engine Guide- Jennifer Laycock, master mommy linkbaiter, publishes this definitive small business SEM blog
Bruce Clay Blog- Internet business consultants
Cape Cod SEO – SEO and PPC for small businesses plus along with Cape Cod info from Derek Edmond
Elixr Systems Blog – SEO, PPC and online PR from James Peggie and Dylan Downhill
eWhisper.net – Advertising-think, the web, and PPC from Brad Geddes
Eyefall Search Marketing Blog – A London blog regarding PPC, affiliate marketing, and advertising
Joe’s Sem Blog – UK blog writing mostly about PPC, from Joe Williams
Joe Whyte – Social media, PPC, and industry news
Net Business Blog – eBooks, CPA, PPC, SEO/SEM, domaining,and web dev discussion from Matt Coddington
Organic Search Engine Marketing Strategies – PPC traffic and organic thinking from Hendry Lee
PPC Blog – Dan Sharp isa UK PPC practitioner who offers articles, news, discussions, and everything pay per click.
PPC Discussions – Paid search with particular focus on Google AdWords and Microsoft adCenter from Jeremy Mayes Search Marketing Sage – Advice on SEO and PPC from Janet Driscoll Miller
SEO Chicks – Rockin’ SEO chicks Julie Joyce, Lisa Ditlefsen and Anita Chaperon write about SEO and PPC.
Shimon Sandler – PPC, SEO, & Internet marketing tactics
Sponsored B2B – A research based PPC site with an emphasis on best practices from Rick Tobin
The Lonely Marketer – Patrick Schaber posts about small business PPC, SEO, and Internet marketing
The PPC Book – PPC from the client side from Jeff Hudson
ppcThink-Master Stumbler Rose Sylvia weighs in with this a new PPC blog that rocks. From the basics to intricate execution advice, look for this blog to become important over time.
Recent aimClearBlog PPC Posts
Tell the Truth in PPC Ads for Higher Landing Page Conversion.
Keep PPC Conversion Expectations Real.
How Much Should You Budget for PPC?
Online Display Ad Growth Eclipses Traditional Channels.
Panama Click Source Quality Tweaks
Google Video Ads are here NOW!
Avoid the PPC Ramp Up Money Pit
Moving at the Speed of Google
Search Marketing in a Regulatory Environment
SEM Agency New Client FAQs: Part 1
PPC, the Classic Geo-Targeted Mix
PPC, Show Your Customers the Money
PPC: Essential Conversion Tracking