Organic prominence is important because it’s an indicator that website content is right on the money. However we’ve long since transitioned from measuring Google keyword rankings to analyzing where traffic comes from, how visitors behave within content, and whether key performance indicators (KPI) are met along with tracking associated revenue.
We don’t play “beat the algorithm” anymore; rather the focus is on creating terrific content, relevant to the end user, and published on competent and discoverable content management systems (CMS).
Setting up Analytics.
Our clients often ask us about the difference between log analysis tools vs page tagging. This post is a lay person’s guide (not for tech gurus) to help think about this classic analytic technology decision.
Modern Log Analysis Has Benefits.
Modern log analyzers can report on visitor sessions with good accuracy and state-of-the-art segmentation but aren’t plug and play. Report-reading is not real-time and takes place the next day. Log analyzers yield information regarding robots and spiders on a page by page basis but can’t track exit URL destinations. Log files are not 100% accurate: ISP page caching and proxies can twist data which leads to inaccuracies. They can be effective for deploying across sub-domains but the persistent cookie scheme can be complex.
In Conclusion: Use Both.
Analytic Blog Resources: