Comments on: Keep PPC Conversion Expectations Real. http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/ A search marketing blog for advertising agency, in-house & PR professionals Thu, 04 Dec 2008 21:15:05 +0000 http://wordpress.org/?v=2.5.1 By: dedmond29 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-250 dedmond29 Tue, 03 Jul 2007 13:00:00 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-250 Feel free to email when you are back in the area - I'd love to meet up for certain! Feel free to email when you are back in the area - I’d love to meet up for certain!

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-247 Marty Weintraub Tue, 03 Jul 2007 02:00:42 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-247 dedmond29, Thank you for the insight and quality of you comment which totally validates our perception of your writing as a good resource for our readers. We're glad to meet you. On another note I'm a Boston native who grew up in Chelmsford and went to college at Berklee College of Music. Summers for me were all about Mount Washington and Nantucket. Let's meet over some steamers sometime. Marty dedmond29,
Thank you for the insight and quality of you comment which totally validates our perception of your writing as a good resource for our readers. We’re glad to meet you.

On another note I’m a Boston native who grew up in Chelmsford and went to college at Berklee College of Music. Summers for me were all about Mount Washington and Nantucket. Let’s meet over some steamers sometime.
Marty

]]> By: dedmond29 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-246 dedmond29 Mon, 02 Jul 2007 22:24:40 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-246 Thanks for the reference as a "PPC blog resource" - I really do not feel that I am in that league, but sincerely appreciate the mention. My experience with large dollar sales items - with longer sales cycles - is that the focus on good analytics and lead tracking becomes that much more important. It's important to look at the cost/lead from PPC in relation to the cost/lead from alternative marketing channels - as solid PPC analysis can drastically reduce this number (I'm lucky to have worked on a campaign where we brought the cost/lead down 10 times over a 3 month period!). More importantly, understanding the quality of leads generated is of high value - this is where a CRM system or additional sales tool will help in identifying actionable leads from investigative inquires or casual surfers. Nice example and breakdown - proper client expectations can mean everything for certain Thanks for the reference as a “PPC blog resource” - I really do not feel that I am in that league, but sincerely appreciate the mention. My experience with large dollar sales items - with longer sales cycles - is that the focus on good analytics and lead tracking becomes that much more important.

It’s important to look at the cost/lead from PPC in relation to the cost/lead from alternative marketing channels - as solid PPC analysis can drastically reduce this number (I’m lucky to have worked on a campaign where we brought the cost/lead down 10 times over a 3 month period!).

More importantly, understanding the quality of leads generated is of high value - this is where a CRM system or additional sales tool will help in identifying actionable leads from investigative inquires or casual surfers.

Nice example and breakdown - proper client expectations can mean everything for certain

]]> By: Search Matters Weekly Search = $array[] at Search Matters Search Marketing Blog http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-241 Search Matters Weekly Search = $array[] at Search Matters Search Marketing Blog Thu, 28 Jun 2007 13:19:20 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-241 [...] [5] => Don’t over promise your PPC results to clients. It’s not polite. (aimClear) [...] [...] [5] => Don’t over promise your PPC results to clients. It’s not polite. (aimClear) [...]

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-239 Marty Weintraub Thu, 28 Jun 2007 02:06:11 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-239 JC, Welcome to our blog. m JC,
Welcome to our blog.
m

]]> By: J.C. http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-238 J.C. Thu, 28 Jun 2007 01:56:07 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-238 Great points Marty. Setting expectations at a realistic level is so important, and understanding what is realistic for your client and their market can only be realized by taking their perspective and seeing where PPC fits in their marketing mix. Keep up the insightful analysis!! J.C. Great points Marty. Setting expectations at a realistic level is so important, and understanding what is realistic for your client and their market can only be realized by taking their perspective and seeing where PPC fits in their marketing mix.

Keep up the insightful analysis!!

J.C.

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-237 Marty Weintraub Wed, 27 Jun 2007 15:11:02 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-237 Thanks Melissa, Marty Thanks Melissa,
Marty

]]> By: Mel66 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-236 Mel66 Wed, 27 Jun 2007 15:05:54 +0000 http://www.aimclearblog.com/2007/06/27/keep-ppc-conversion-expectations-real/#comment-236 Great post - this is a good illustration of lifetime value and how it varies widely by business sector. It also illustrates how hard it can be to measure clicks to conversions in a long sales cycle. Good stuff! Melissa Great post - this is a good illustration of lifetime value and how it varies widely by business sector. It also illustrates how hard it can be to measure clicks to conversions in a long sales cycle. Good stuff!

Melissa

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