So many folks are struggling to figure out the “mystery” that is social media. If folks would just remember that social media is, um, about people they’d have a much easier time figuring the whole thing out.

Then when www rolled in companies got in the space doing what company’s do best-selling. Spam was born. Eve spam was a reflection of the physical world. It was in the form of CRAP which came in the mail…piles and piles of Paper crap…at least now they don’t kill trees.

Web 2.0 is about people doing what people do AND companies doing what companies do all in one big global place…again, just like the physical world.

We all do EXACTLY what people do WHATEVER tools are available. In prison elaborate tapping codes or the ways someone wears a collar speaks volumes amongst other community members.

Social media communities are nothing new. The tools are just better with more sophisticated ways to filter and process possible friends or other.

I have talked about the gathering of social tribes using social media tools.

It is fascinating to watch the online world mirror aspects of the real world disrupting old world media. Putting the power in the hands of the viewer, but not quite. Linkbaiters specialise in helping the viewer decide what they want to see and also what they want to link to.

Kind of like how radio DJs would tell you what you wanted to listen to and what you wanted to buy.

Society is changing right here, right now, and we are in the center of it.

And it feels great