Comments on: Panama Click Source Quality Tweaks http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/ A search marketing blog for advertising agency, in-house & PR professionals Thu, 16 Oct 2008 03:08:31 +0000 http://wordpress.org/?v=2.5.1 By: Boris Mordkovich http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-131 Boris Mordkovich Thu, 07 Jun 2007 16:22:31 +0000 http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-131 It's a step in the right direction :) Boris It’s a step in the right direction :)

Boris

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-130 Marty Weintraub Thu, 07 Jun 2007 15:47:11 +0000 http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-130 I agree. Any forward motion towards transparency is good for advertisers. The Yahoo announcement was heavy on great intent and light on backup details. m I agree. Any forward motion towards transparency is good for advertisers. The Yahoo announcement was heavy on great intent and light on backup details.
m

]]> By: Boris Mordkovich http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-129 Boris Mordkovich Thu, 07 Jun 2007 15:40:34 +0000 http://www.aimclearblog.com/2007/06/05/panama-content-match-source-quality-tweaks/#comment-129 Marty, It's definitely a very good move on Yahoo's behalf. However, I do wonder as to how they will measure the quality of the traffic sources. They claim to use the conversion rates, but they depend on so many factors outside the traffic source (e.g. landing pages, keywords, ad text, etc.) that I don't know how reliable they are. Plus, where would they even get all of that data from? Not all of the advertisers are using their conversion tracking... It would be interesting to see more details about that. Boris Mordkovich www.adwatcher.com Marty,

It’s definitely a very good move on Yahoo’s behalf.

However, I do wonder as to how they will measure the quality of the traffic sources.

They claim to use the conversion rates, but they depend on so many factors outside the traffic source (e.g. landing pages, keywords, ad text, etc.) that I don’t know how reliable they are.

Plus, where would they even get all of that data from? Not all of the advertisers are using their conversion tracking…

It would be interesting to see more details about that.

Boris Mordkovich
http://www.adwatcher.com

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