Comments on: Actionable Analytics-Pay Attention to the Bounce Rate. http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/ A search marketing blog for advertising agency, in-house & PR professionals Wed, 08 Oct 2008 00:43:24 +0000 http://wordpress.org/?v=2.5.1 By: Samkelo http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-3317 Samkelo Wed, 16 Apr 2008 22:10:46 +0000 http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-3317 Thanks a million Jonty(for the tip) and Marty(for the article). Thanks a million Jonty(for the tip) and Marty(for the article).

]]> By: aimClearBlog, Actionable Analytics, Demand Conversion Tracking, SEM Consultant, Minneapolis, Minnesota, Duluth http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-210 aimClearBlog, Actionable Analytics, Demand Conversion Tracking, SEM Consultant, Minneapolis, Minnesota, Duluth Fri, 22 Jun 2007 13:06:44 +0000 http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-210 [...] to cross segment the data with like time on site, average page view count, entry page, exit page, bounce rate, etc…extremely powerful profiles provide serious insights regarding the effectiveness of content, [...] [...] to cross segment the data with like time on site, average page view count, entry page, exit page, bounce rate, etc…extremely powerful profiles provide serious insights regarding the effectiveness of content, [...]

]]> By: Marty Weintraub http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-144 Marty Weintraub Mon, 11 Jun 2007 11:11:20 +0000 http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-144 yes, I agree. Thanks for the comment Jonty. yes, I agree. Thanks for the comment Jonty.

]]> By: Jonty Pearce - Call Centre Helper http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-143 Jonty Pearce - Call Centre Helper Mon, 11 Jun 2007 11:07:37 +0000 http://www.aimclearblog.com/2007/05/22/actionable-analytics-pay-attention-to-the-bounce-rate/#comment-143 My personal theory is that bounce rate will become a real key factor in the Google ratings in the future. A page with a low bounce rate and a long dwell time is indicative of a quality web page. We have some of our key pages down at around 25%, but others are in the 60-80% range. We have found that links such as "related items" and adding in more pictures as well as sharpening up the text on a page can all reduce bounce rates. It's hard work and needs a key attention to detail, but you do see the results coming through. My personal theory is that bounce rate will become a real key factor in the Google ratings in the future. A page with a low bounce rate and a long dwell time is indicative of a quality web page.

We have some of our key pages down at around 25%, but others are in the 60-80% range. We have found that links such as “related items” and adding in more pictures as well as sharpening up the text on a page can all reduce bounce rates. It’s hard work and needs a key attention to detail, but you do see the results coming through.

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