http://www.aimclearblog.com/2007/04/21/advertising-agencies-and-sem-part-2/ A search marketing blog for advertising agency, in-house & PR professionals Thu, 04 Dec 2008 21:12:01 +0000 http://wordpress.org/?v=2.5.1 http://www.aimclearblog.com/2007/04/21/advertising-agencies-and-sem-part-2/#comment-1372 John Tue, 16 Oct 2007 15:43:58 +0000 http://www.aimclearblog.com/2007/04/19/advertising-agencies-and-sem-part-2/#comment-1372 I enjoyed this article. It really outlines a lot of important points that are encountered every day in the advertising business. Education is always key to managing the clients expectations. They have to feel confident that you are fully knowledgeable regarding the work that's being done. It helps them feel more involved in the advertising or marketing and comfortable that you're not 'tinkering' with their stuff behind closed doors. I enjoyed this article. It really outlines a lot of important points that are encountered every day in the advertising business. Education is always key to managing the clients expectations. They have to feel confident that you are fully knowledgeable regarding the work that’s being done. It helps them feel more involved in the advertising or marketing and comfortable that you’re not ‘tinkering’ with their stuff behind closed doors.

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