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	<title>Comments on: PPC: Essential Conversion Tracking</title>
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	<description>A search marketing blog for advertising agency, in-house &#38; PR professionals</description>
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		<title>By: Brendan Monahan</title>
		<link>http://www.aimclearblog.com/2007/03/10/ppc-essential-conversion-tracking/comment-page-1/#comment-3030</link>
		<dc:creator>Brendan Monahan</dc:creator>
		<pubDate>Mon, 10 Mar 2008 05:47:45 +0000</pubDate>
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		<description>Thanks for the great article Marty. Too often agencies will manage your PPC programs, but they won&#039;t tell you which key words are performing and which ones aren&#039;t. The ones that don&#039;t perform should be removed from the list, yet too often the client never knows how to manage the agency to ensure this happens. Hopefully your article will help.</description>
		<content:encoded><![CDATA[<p>Thanks for the great article Marty. Too often agencies will manage your PPC programs, but they won&#8217;t tell you which key words are performing and which ones aren&#8217;t. The ones that don&#8217;t perform should be removed from the list, yet too often the client never knows how to manage the agency to ensure this happens. Hopefully your article will help.</p>
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