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	<title>Comments on: PPC: Essential Conversion Tracking</title>
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	<link>http://www.aimclearblog.com/2007/03/10/ppc-essential-conversion-tracking/</link>
	<description>A search marketing blog for advertising agency, in-house &#38; PR professionals</description>
	<pubDate>Thu, 04 Dec 2008 22:07:00 +0000</pubDate>
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		<title>By: Brendan Monahan</title>
		<link>http://www.aimclearblog.com/2007/03/10/ppc-essential-conversion-tracking/#comment-3030</link>
		<dc:creator>Brendan Monahan</dc:creator>
		<pubDate>Mon, 10 Mar 2008 05:47:45 +0000</pubDate>
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		<description>Thanks for the great article Marty. Too often agencies will manage your PPC programs, but they won't tell you which key words are performing and which ones aren't. The ones that don't perform should be removed from the list, yet too often the client never knows how to manage the agency to ensure this happens. Hopefully your article will help.</description>
		<content:encoded><![CDATA[<p>Thanks for the great article Marty. Too often agencies will manage your PPC programs, but they won&#8217;t tell you which key words are performing and which ones aren&#8217;t. The ones that don&#8217;t perform should be removed from the list, yet too often the client never knows how to manage the agency to ensure this happens. Hopefully your article will help.</p>
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